Zusammenfassung
Media professional with +10 years of experience in the advertising industry. A regional manager with a strong digital background in branding and performance campaigns for several industries and markets.
Sprachen
- Spanisch - Native
- Englisch - Pro
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Mark Lund
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Positionen
Regional Digital Account Manager
Miami, Vereinigte Staaten von Amerika
May 2019 - Derzeit hier (4 Jahre 11 Monate)
Regional Digital Account Manager dedicated to driving customer satisfaction and product visibility through highly targeted online and offline marketing strategies.
• Development of Communication Strategies for Mexico, Brazil, and Caribbean markets for 7 American brands.
• Responsible for supervising tactical planning implementation for all media systems.
• Responsible for analyzing performance digital reports and consumer insights for multiple industries.
• Managed financials, including annual projections, forecast, profitability.
• Led cross-functional strategy presentations and meetings to identify new business opportunities.
• Led a Social Media Team to control and implement Always On Strategies, Calendar Content, and Creative Campaigns.
• Worked collaboratively with Media Creatives, Strategic Planners, Programmatic Team, Social Media Team, Media Vendors, and stakeholders as part of a larger team in a fast-paced environment.
Clients: General Mills, BlackRock, NBCU Movies, The Damore, Kimberly Clark.
• Development of Communication Strategies for Mexico, Brazil, and Caribbean markets for 7 American brands.
• Responsible for supervising tactical planning implementation for all media systems.
• Responsible for analyzing performance digital reports and consumer insights for multiple industries.
• Managed financials, including annual projections, forecast, profitability.
• Led cross-functional strategy presentations and meetings to identify new business opportunities.
• Led a Social Media Team to control and implement Always On Strategies, Calendar Content, and Creative Campaigns.
• Worked collaboratively with Media Creatives, Strategic Planners, Programmatic Team, Social Media Team, Media Vendors, and stakeholders as part of a larger team in a fast-paced environment.
Clients: General Mills, BlackRock, NBCU Movies, The Damore, Kimberly Clark.
Media Coordinator
Buenos Aires, Argentinien
September 2017 - May 2019 (1 Jahr 8 Monate)
Development of Communication Strategies for 2 international clients in the Argentina market.
• Responsible for supervising tactical planning implementation for all media systems.
• Responsible for reporting annual forecasts, ensuring accurate and insightful assessments of anticipated outcomes and budget allocations.
Clients: HSBC, Avon, Pandora, Jaguar, Land Rover.
• Responsible for supervising tactical planning implementation for all media systems.
• Responsible for reporting annual forecasts, ensuring accurate and insightful assessments of anticipated outcomes and budget allocations.
Clients: HSBC, Avon, Pandora, Jaguar, Land Rover.
Ausbildung
Bachelor in Advertising Communication
January 2008 - December 2011 (3 Jahre 11 Monate)
Weitere berufliche Aktivitäten
PHNX 2024
Awards Jury Member
