Ines Morchdi

Ines Morchdi

PR Manager at KALIMA Communication
ariana, Tunesien

Zusammenfassung

Passionate about the world of communication and marketing, I have always been an ace in communication and mainly in social media management tools and practices. A champion of media communications campaigns. Having very good writing skills in French as well as Arabic. Creative, curious, autonomous and rigorous.

Sprachen
  • Arabisch - Native
  • Französisch - Pro

Positionen

SENIOR PR MANAGER
Tunis, Tunesien
February 2022 - Derzeit hier (2 Jahre 2 Monate)
Develop and Implement PR Strategies:

Create and execute comprehensive PR strategies aligned with the organization's goals.
Identify key messages and narratives to enhance the company's image.
Media Relations:

Cultivate and maintain relationships with journalists, editors, and other media professionals.
Manage media inquiries and coordinate interviews, press conferences, and other media events.
Content Creation:

Write and edit press releases, speeches, articles, and other PR materials.
Develop engaging content for various platforms, including social media and the company website.
Crisis Communication:

Develop crisis communication plans and respond effectively to unforeseen challenges.
Act as a spokesperson during crises, ensuring consistent and accurate messaging.
Brand Management:

Safeguard and enhance the organization's brand through consistent messaging and positive media coverage.
Collaborate with marketing teams to align PR efforts with overall brand strategy.
Event Planning:

Plan and execute PR events, product launches, and promotional activities.
Coordinate logistics and collaborate with cross-functional teams to ensure successful events.
Monitoring and Analysis:

Monitor media coverage and industry trends.
Use analytics tools to assess the impact of PR campaigns and adjust strategies accordingly.
Stakeholder Engagement:

Build and maintain positive relationships with key stakeholders, including customers, partners, and internal teams.
Identify opportunities for partnerships and collaborations that enhance the organization's image.
Budget Management:

Develop and manage the PR budget, ensuring cost-effective execution of campaigns and initiatives.
Digital and Social Media:

Leverage digital and social media platforms for PR campaigns.
Stay updated on trends in digital communication and incorporate them into PR strategies.
PR MANAGER
Pressbook
Tunesien
February 2019 - 2022 (2 Jahre 11 Monate)
Media Relations:

Cultivate and maintain relationships with journalists, editors, and other media professionals.
Manage media inquiries and coordinate interviews, press conferences, and other media events.

Content Creation:

Write and edit press releases, speeches, articles, and other PR materials.
Develop engaging content for various platforms, including social media and the company website.

Ausbildung

Research master of marketing

September 2012 - June 2017 (4 Jahre 9 Monate)

Weitere berufliche Aktivitäten

PHNX 2024

Awards Jury Member

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