Titel | Concealer |
Agentur | BBDO Guerrero |
Kampagne | Make-Up - Kalakasan |
Werbende | Kalakasan-Womens Media Circle |
Marke | Kalakasan |
Posted | November 2000 |
Produkt | Public Service-Anti Domestic Violence |
Geschäftsbereich | Gewalten, sexueller Missbrauch |
Slogan | No one deserves to be battered. |
Story | Images of make-up with copy on the product describing how best to use it to cover up bruises. |
Philosophie | Agency used images of make up to highlight and promote greater understanding of problem. Sponsors included Body Shop. Among awards received was the UN Public Service Award at the New York Festivals. |
Problem | 3 out of 5 women here suffer domestic violence. But often they cover up the problems, Often they use make-up to hide bruises. |
Medientyp | Außenwerbung |
Markt | Philippinen |
Executive Creative Director | David Guerrero |
Texter | Ompong Remigio |
Art Director | Cynthia Bauzon |
Creative Director | Ompong Remigio |