David Guerrero
Chairman / CCO at BBDO Guerrero
Makati City, Philippinen
TitelConcealer
Agentur
Kampagne Make-Up - Kalakasan
Werbende Kalakasan-Womens Media Circle
Marke Kalakasan
PostedNovember 2000
Produkt Public Service-Anti Domestic Violence
Geschäftsbereich Gewalten, sexueller Missbrauch
Slogan No one deserves to be battered.
Story Images of make-up with copy on the product describing how best to use it to cover up bruises.
Philosophie Agency used images of make up to highlight and promote greater understanding of problem. Sponsors included Body Shop. Among awards received was the UN Public Service Award at the New York Festivals.
Problem 3 out of 5 women here suffer domestic violence. But often they cover up the problems, Often they use make-up to hide bruises.
Medientyp Außenwerbung
Markt Philippinen
Executive Creative Director
Texter
Art Director
Creative Director

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