Creative Director & Writer
at
Brainchild Creative
San Francisco, Vereinigte Staaten von Amerika
| Titel | Bar Guy |
| Agentur | Brainchild Creative |
| Kampagne | Light - Flex Your Power |
| Werbende | Flex Your Power |
| Marke | Flex Your Power |
| Posted | August 2006 |
| Geschäftsbereich | Umweltfragen |
| Slogan | If only everything was as easy to turn off as a light. |
| Story | The ads make the point t hat it's a lot easier to save energy by turning off a light than it is to deal with a range of other unpleasant life problems. |
| Philosophie | Contrast how easy it is to save energy vs. how hard it is to change other things. |
| Problem | People tend to forget simple energy saving steps - like turning off lights when they leave a room. |
| Ergebnis | TBD |
| Medientyp | Plakat |
| Markt | Vereinigte Staaten von Amerika |
| Agency Producer | Laura Lindow |
| Other | Deborah Loeb |
| Etatdirektor | Deborah Loeb |
| Creative Director | jef Loeb |
| Werbeleiter | Wally McGuire |
| Fotograf | Curtis Myers |
| Art Director | David Swope |
| Post-Produktion | XYZ Graphics |
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