| Titel | Fall in Love |
| Agentur | King |
| Kampagne | Fall in Love |
| Werbende | H&M |
| Marke | H&M Home |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2023 / 2 |
| Geschäftsbereich | Fachgeschäfte |
| Philosophie | The joy of great things for your home can be hard to beat. As in really hard to beat. This is the insight behind H&M HOME’s new brand campaign, in which we see people lose sight of their surroundings due to the soft touch of a wool rug, the shine of a champagne glass, or the delightful plumpness of a vase. The spot gives a gently mischievous twist on how small things truly make a big difference, especially when it comes to falling in love. Directed by Martin Werner and produced by Bacon with Stockholm-based agency King, the campaign introduces a string of relatable characters in over-the-top situations making for a charming and humorous result. With a nothing short of classic soundtrack. The H&M HOME brand campaign goes live on 2 February 2023, and can be seen online on hm.com, YouTube, Meta as well as on TV in selected markets. H&M HOME is currently available in 56 markets, including shop-in-shops and concept stores, and delivers to 42 online markets. |
| Medientyp | Fernsehen |
| Länge | |
| Markt | Spanien |
| Produktionsfirma | Bacon Stockholm |
| Regisseur | Martin Werner |
| Executive Producer | Mette Jermiin |
| Executive Producer | Samuel Cantor |
| Produzent | Axel Herrlin |
| Direktor Fotografie | Kasper Tuxen |
| Produktionkoordinator | Nana Ama Amartey Rothenborg |
| Produktionsfirma | Tickle Film |
| Service Producer | Romina Tedoldi |
| 1st AD | Alessandro Trovò |
| Produktionsdesigner | Laura Sabat |
| Ausstattung/Styling | Cláudia Martins |
| HMU | Manel Rosa |
| Casting | Hammond & Cox Casting |
| Casting | Edu Prado |
| Casting | Sarcasting |
| Cutter | Peter Brandt |
| Redaktionsbüro | Art Official Agency |
| Sounddesigner | Johan Johnson |
| Tonstudio | Ponytail Sound |
| Kolorist | Hannibal Lang |
| Kolorierung | Bacon X |
| Online / VFX | Evelina Åström |
| Online / VFX | Olle Black |
| Online / VFX | Tint Post |
| Creative | Frank Hollingworth |
| Creative | Martin Sööder |
| Kundenbetreuer | Peter Preisler |
| Agency Producer | Anna Granditsky |
| Agency Producer | Strange Cargo |
| Agency Post producer | Anna Olsson |
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