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1
Michelob Ultra - Going With The Flow
This spot out of FCB New York utilizes smooth transition to tie the narrative together in promotion of Michelob Ultra.
| Titel | Going With The Flow |
| Agentur | FCB New York |
| Kampagne | Going With The Flow |
| Werbende | AB Inbev |
| Marke | Michelob Ultra |
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| Datum der ersten Ausstrahlung/Veröffentlichung | Nur für Abonnenten |
| Geschäftsbereich | Nur für Abonnenten |
| Story | Nur für Abonnenten |
| Medientyp | Fernsehen |
| Länge | |
2
Bitburger - Bitte Let's Celebrate What Brings Us Together
Bitburger Beer goes great with football in pubs and beer gardens, along with a number of other settings. Bitburger takes us through these settings in a natural looking, live shooting style, with the help of Serviceplan.
| Titel | Bitte Let's Celebrate What Brings Us Together |
| Agentur | Serviceplan Group |
| Kampagne | Bitte Let's Celebrate What Brings Us Together |
| Werbende | Bitburger Brauerei TH. SImon GmbH |
| Marke | Bitburger |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2024 / 5 |
| Geschäftsbereich | Bier, Cidre |
| Philosophie | Football has the power to connect people. With the claim Bitte Let's Celebrate What Brings Us Together, Bitburger and Serviceplan are taking viewers on a journey through football-loving Germany. In pubs and gardens, but also in living rooms, restaurant kitchens, workshops, mobile homes and market squares, football is celebrated together. Communal and genuine emotions - this is what the Bitburger EURO24TM campaign film shows in authentic and honest images. What makes the film special? All the protagonists shown are real football fans, not actors. A rousing ‘cabin speech’ accompanies the film and calls for the celebration of a united football festival. Within the campaign, the ‘Bitte’ (meaning please in English) is the visual and textual anchor of the communication and introduces the new brand platform, where it’ makes everything possible. As the official national beer of UEFA EURO 2024TM in Germany, Bitburger is launching a major campaign in the run-up to the EURO24TM. The film is the first major highlight of the campaign. It will be accompanied by (D)OOH motifs celebrating small summer football moments and endearing characteristics of German fan culture. Further campaigns are planned for the coming weeks and during UEFA EURO 2024TM. Serviceplan in Hamburg and Munich is responsible for the strategy, concept, and creation of the campaign. Serviceplan won a multi-stage pitch in October 2023 and has since been responsible for the brewery group's communicative brand portfolio strategy and for the creative campaign communication of the Bitburger and Köstritzer brands. Future Marketing, the Serviceplan Group's consulting service within the Plan.Net Group, is largely responsible for the digital transformation of the Bitburger Brewery Group. The focus here is on designing and implementing innovative digital experience strategies that are optimized through integrated journey management and the use of data-driven marketing. A key component is the Bitburger app as a user-centric touchpoint and central data hub within the new MarTech ecosystem - for an individual approach and consistently personalized brand and product experiences along the entire customer journey. Serviceplan Activation in Frankfurt is responsible for all POS marketing strategies for the Bitburger Brewery Group. A current highlight is the creative design of the European Championship competition for retailers and restaurants via the Bitburger app. An activation mechanism specially developed for the brewery group was used for this. |
| Medientyp | Fernsehen |
| Länge | |
| Werbeleiter | Christoph Weber |
| Werbeleiter | Svenja Breitenstein |
| Werbeleiter | Leo Caspar Anthony |
| Werbeleiter | Verena Schramm |
| Geschäftsführer | Patrick Hammer |
| Executive Creative Director | Moritz Dornig |
| Creative Director | Sebastian Bialon |
| Creative Director | Tobias Morka |
| Creative Director | Matthäus Frost |
| Texter | Florian Joester |
| Art Director | Agnes Motz |
| Art Director | Vira Ronkina |
| Produktionsleitung | Christoph Köhler |
| Etatdirektor | Mirja-Laurina Johanns |
| Senior Account Manager | Katja Potechin |
| Kundenbetreuer | Julian Hupfeld |
| Kundenbetreuer | Milena Fischer |
| Produktionsfirma | Stink Films |
| Regisseur | Eliot Rausch |
| Direktor Fotografie | Cedric Schanze |
| Executive Producer | Moritz Merkel |
| Produzent | Michael Hessenbruch |
| Produzent | Nikita Mikitin |
| Journalist | Jan Henrick Becker |
| Research | Katrein Baumeister |
| Fotograf | Florian Schüppel |
| Art Department & Styling | Evgeniy Marantz |
| Art Department & Styling | Maurizio Gallicchio |
| Produzent Post-Produktion | Robert Sieg |
| Cutter | Jonas Baumgärtel |
| Cutter | Leonidas Befeldt |
| Cutter | Julian Neville |
| Cutter | Max Eigentler |
| Color Grade Artist | Jacob McKee |
| Post-Produktion | nhb Video GmbH |
| Music / Sound Design | Staub Audio |
| Voice Over Casting | Massive voices |
3
Johnnie Walker - The Uncomfortable Unboxing
Johnnie Walker cuts through the BS in this case study out of Publicis Reklámügynökség.
| Titel | The Uncomfortable Unboxing |
| Agentur | Publicis Reklámügynökség |
| Kampagne | The Uncomfortable Unboxing |
| Werbende | Diageo |
| Marke | Johnnie Walker |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2024 / 3 |
| Geschäftsbereich | Whisky, Gin, Wodka |
| Philosophie | With this campaign, Johnnie Walker took a stand against gender inequality in Hungary, aligning with its long-standing dedication to collective societal progress and female empowerment. With 59.2% of Johnnie Walker drinkers in Eastern Europe being women, the brand sought to empower women and drive change in a region where gender issues are often neglected. Recognizing that only 2% of influencers engage in discussions on gender inequality, Johnnie Walker and Dorko, Hungary's largest sportswear brand, created a unique sneaker. These sneakers had excessively long labels detailing the barriers and limitations women face in Hungary, which needed to be cut off before the sneakers could be worn. This act symbolized breaking the silence and overcoming limitations The campaign, launched on International Women’s Day, targeted both women and men, leveraging influencers to amplify the message. The sneakers were sent to influencers for unboxing videos that unpacked the broader issues of gender inequality. The sneakers were also sold in Dorko stores, with proceeds supporting the Equator Foundation, a Hungarian organization dedicated to women's rights. |
| Problem | Hungary has a pervasive indifference towards social issues, with discussions often deflected by political rhetoric. This environment discourages public figures from engaging deeply with topics like gender equality. Hungary ranks 26th out of 27 in the EU Gender Equality Index, with significant issues such as strict abortion rights, low female representation in government, and high domestic violence rates. |
| Ergebnis | The campaign achieved remarkable success: • All 1,000 pairs of sneakers were sold, with proceeds supporting the Equator Foundation. • Generated nearly 19 million impressions across platforms. • Website visits increased by 958.6% compared to previous months. • Johnnie Walker's social media follower base grew by 185.8%. • Achieved an engagement rate of 36.1%, making it the top-performing Johnnie Walker campaign in Hungary. This campaign effectively utilized a fashion item to engage a broader audience in the conversation about gender equality, making a significant impact in a region where such issues are often overlooked. |
| Medientyp | Case Study |
| Länge | |
| Agency | DEPT® |
| Executive Creative Director | Marton Jedlicska |
| Regional Chief Creative and Innovation Officer | Andrey Tyukavkin |
| Stellvertretender Creative Director | Ádám Nagy |
| Senior Art Director | Bence Csabai |
| Senior Copywriter | Tamas Veres |
| Motion Designer/Editor | Dávid Knapp |
| VFX Specialist / Motion Designer | Bálint Kovács |
| Developer | Dávid Hüse |
| VFX Specialist | Bálint Kovács |
| Head of DTP | Gábor Kiss |
| DTP | Ferenc Szalai |
| DTP | Tamás Tarczy |
| DTP | Beatrix Magyar |
| DTP | Ágnes Hamza-Vetési |
| Art Director | Miklos Voros |
| DTP | Gábor Kismartoni |
| Chief Business Officer | Gábor Varga |
| Group Account Director | Christiane Boehm |
| Senior Account Manager | Boglárka Boronkai |
| Senior Account Manager | Ida Reich |
| Account Supervisor | Laura Götz |
| Junior Account Manager | Lili Fehér |
| Influencer Management | Gabriella Szekér |
| Direktor Markenstrategie | Eszter Domonkos |
| Junior Strategy Planner | Orsolya Eidenpenz |
| Senior Account Manager | Flóra Nánássy |
| Community Manager | Ferenc Hyross |
| Senior SEO Client Manager | Erzsébet Botos |
| Projektmanager Digital | Lili Koncz |
| Senior Project Manager | Zsófia Jávor |
| Senior PR Consultant | Márton Pribék |
| Senior PR Consultant | Márton Beck |
| Chief Creative Production Officer | Erich Muller |
| Agency Producer | Dóri Rideg |
| Produktionsmanager | Anita Nemes |
| Produktionsassistant | Dorottya Piros |
| Model | Lili Lilla Nagy |
| Fotograf | Istvan Labady |
| Assistant Photographer | Ambrus Szentgyörgyváry |
| Regisseur | Krisz Jankai |
| Direktor Fotografie | ''Cosmic Bunuel'' Milán Bernáth |
| Studio-Manager | Ciaran Jackson |
| Studio Coordinator | István ''Pistikó'' Berta |
| Focus Puller | Balázs Mihálka |
| Gaffer | Zsolt Tichy |
| Best Boy | Tamás Vörös |
| Electrician | Krisztián Maráczi |
| SFX/Props | Ferenc Nagy |
| Make-Up Artist | Eszter Craciun |
| Hair Stylist | Dávid Blanke |
| Stylist | Rozina Pusztai |
| Stylist | Eperke Szabó |
| Dresser | Natasa Weinek |
| Werk Video | Bence Mladin |
| Brand Packaging Specialist | László Páger |
| Produzent Post-Produktion | Bendegúz Szűts |
| Cutter | Vivien Katona |
| VFX/3D Artist | Tamás Földes |
| 3D Artist | Ádám Töröcsik |
| Kolorist | Anna Stalter |
| Senior Account Executive | Laura Filó |
| Creative Director | João Inácio |
| Art Director | Ana Rangel |
| Texter | Annelied van de Weg |
| Strategy Director | Martin Wong |
| Strategist | Lea Grissmer |
| Strategist | Emma Runevad |
| Etatdirektor | Jessica Otero Ely |
| Kundenbetreuer | Angela Dana Teodorescu |
| Projektmanager | Kristián Tankina |
| Designer | Dora Visky |
| Designer | Bart van der Hoorn |
| Designer | Immanuel de Jong |
| Designer | Sander Van Lit |
| Creative Producer | Mehdi Assem |
| Design Lead | Sönke Schürmeier |
| Art Director & Designer | Virginia Gutierrez |
| Visual Designer | Melisa Yonkuc |
| Visual Designer | Flavius Budau |
| Motion Designer | Walter de Rosa |
| Motion Designer | Maxime Bigot |
| Video Editor | Amor Meijer |
| Video Editor | Jack La Noyée |
| Director of Tech Projects | Lauren Chester |
| Lead Tech Planner | Maria Temneanu |
| Head of Creative Technology | Ashley Fletcher |
| Creative Technologist | Callum Fowler |
| Junior Creative Technologist | Jagroop Sidhu |
| Lead Designer | Keo Match |
| Motion Designer | Denise Deak |
| Senior Lead Designer | Ellie Aslett |
| Werbeleiter | Juliana Ballarin |
| Werbeleiter | Yulia Tyan |
| Werbeleiter | Bence Német |
| Werbeleiter | Valeriy Sokolov |
| Werbeleiter | Dora Fejes |
| Werbeleiter | Fanni Kocsonya |
| Werbeleiter | Bence Kantár |
| Werbeleiter | Jean-Philippe Copers |
| Werbeleiter | Inna Kim |
| Werbeleiter | Gábor Horváth |
| Werbeleiter | Dóra Szemeti |
| Werbeleiter | Rita Csatlós |
| Werbeleiter | Dávid Gábor Kovács |
| Medienagentur | PHD Hungary |
| Media Business Director | Dóra Kovács |
| Media Account Director | Anna Huszanyik |
| Media Account Executive | Dóra Sziegl |
| Market Engagement Director | Emese Jankó |
| Digital Client Lead | Eszter Oláh |
| Strategy Director | Zsuzsanna Ócsai |
| Digital Manager | Stam Kardamis |
| Digital Planner | Sahana Kunder |
| Produktionsfirma | Publicis Groupe Czech Republic |
4
Old Mout - Moutopia
In this installment, St. Luke's Communications uses a creative combination of art styles in promotion of Old Mout.
| Titel | Moutopia |
| Agentur | St. Luke’s Communications |
| Kampagne | Moutopia |
| Werbende | Heineken |
| Marke | Old Mout |
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| Datum der ersten Ausstrahlung/Veröffentlichung | Nur für Abonnenten |
| Geschäftsbereich | Nur für Abonnenten |
| Philosophie | Nur für Abonnenten |
| Medientyp | Interaktiv |
| Länge | |
| Werbeleiter | R...el H...s Nur für Abonnenten |
| Werbeleiter | ..x T....le Nur für Abonnenten |
| Werbeleiter | C...e W...e Nur für Abonnenten |
| Werbeleiter | L...en W...e Nur für Abonnenten |
| Joint Chief Creative Officer | A..n Y...g Nur für Abonnenten |
| Kreativpartner | J...an V...rd Nur für Abonnenten |
| Art Director | L..h W...on Nur für Abonnenten |
| Texter | R....na T....rs Nur für Abonnenten |
| Senior Planner | J...na B....tt Nur für Abonnenten |
| Kaufmännischer Geschäftsführer | L..a P...e Nur für Abonnenten |
| Senior Account Director | L..y Y...es Nur für Abonnenten |
| Kundenbetreuer | H...ie Sh......ffe Nur für Abonnenten |
| Agentur TV-Produzent | J...y B...y Nur für Abonnenten |
| Creative Producer | Ch.....ne Si....rp Nur für Abonnenten |
| Designer | ..n H....rd Nur für Abonnenten |
| Junior Designer | E..e P...in Nur für Abonnenten |
| Produktionsfirma | G...nd C....ol Nur für Abonnenten |
| Executive Producer | M....el S....sh Nur für Abonnenten |
| Regisseur | M...es .e P...a S...os Nur für Abonnenten |
| Director's Agent | L..o Nur für Abonnenten |
| Lead Animator & Director | T...go Ma.....es Nur für Abonnenten |
| Medienagentur | D...su M...a Nur für Abonnenten |
| Musik | N...ve M...c Nur für Abonnenten |
5
Skrewball - A New Twist on an Old Favorite
The Martin Agency shows that Skrewball isn't afraid to break tradition with their tagline, 'Skrew the usual'.
| Titel | A New Twist on an Old Favorite |
| Agentur | The Martin Agency |
| Kampagne | Skrew the Usual |
| Werbende | Skrewball Spirits |
| Marke | Skrewball |
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| Datum der ersten Ausstrahlung/Veröffentlichung | Nur für Abonnenten |
| Geschäftsbereich | Nur für Abonnenten |
| Philosophie | Nur für Abonnenten |
| Medientyp | Integrated Media/360 Activation |
| Länge | |
| Produktionsfirma | STORY |
| Werbeleiter | C...g J....on Nur für Abonnenten |
| Werbeleiter | K...y S....le Nur für Abonnenten |
| Werbeleiter | G..y F...ey Nur für Abonnenten |
| Werbeleiter | Br....ny Y..g Nur für Abonnenten |
| Werbeleiter | S...e Y..g Nur für Abonnenten |
| Client Creative Director | C..s B...es Nur für Abonnenten |
| Client Creative & Digital Lead | L...a A....ta Nur für Abonnenten |
| Chief Executive Officer (CEO) | D...y Ro....on Nur für Abonnenten |
| Chief Creative Officer | J...Y H..K Nur für Abonnenten |
| SVP, Creative Director | S..n R...y Nur für Abonnenten |
| Stellvertretender Creative Director | D..e A...on Nur für Abonnenten |
| Senior Copywriter | R...r H...es Nur für Abonnenten |
| Senior Art Director | R...y S...e Nur für Abonnenten |
| Design Director | R...n Ma....on Nur für Abonnenten |
| Designer | M...y D....in Nur für Abonnenten |
| Senior Studio Artist | M..k C...i Nur für Abonnenten |
| Studio Artist | B....an Gi....rg Nur für Abonnenten |
| SVP, Managing Director, Head of Integrated Production | B...t Al.....er Nur für Abonnenten |
| VP Executive Content Producer | ..n P...er Nur für Abonnenten |
| Senior Content Producer | ..l C....ro Nur für Abonnenten |
| Associate Director, Business Affairs | G...ia Guti.........erson Nur für Abonnenten |
| Associate Director, Financial Affairs | El.....th M...e Nur für Abonnenten |
| SVP, Executive Partner, Head of Account | W...er T...e Nur für Abonnenten |
| SVP, Group Account Director | ..z T..s Nur für Abonnenten |
| Account Supervisor | J...b L...en Nur für Abonnenten |
| Group Resource Manager | K...n G...s Nur für Abonnenten |
| Senior Project Manager | Ma....ne E...s Nur für Abonnenten |
| EVP, Chief Brand Officer | El.....th P..l Nur für Abonnenten |
| SVP, Head of Strategy | J..n G...on Nur für Abonnenten |
| Gruppenplanungsdirektor | M..e Ob.....er Nur für Abonnenten |
| Strategieplaner | L..i Ma.....im Nur für Abonnenten |
| Senior Communications Strategist | M....el Bo....ta Nur für Abonnenten |
| VP, Head of Public Relations | L...en B....an Nur für Abonnenten |
| Director, Brand Communications | Ka.....ne S....an Nur für Abonnenten |
| Brand Communications Manager | S...e D...in Nur für Abonnenten |
| Associate Director | H...y H...en Nur für Abonnenten |
| Produzent Digital | C...e M...le Nur für Abonnenten |
| Produktionsfirma | P..k Pi....es Nur für Abonnenten |
| Regisseur | T...i T...ly Nur für Abonnenten |
| Executive Producer | J...ie Kel.......bee Nur für Abonnenten |
| Executive Producer/ Managing Director | J...in P....ck Nur für Abonnenten |
| Senior Producer | Ch......her G...e Nur für Abonnenten |
| Sr HoP / Business Affairs | A..e B....ff Nur für Abonnenten |
| Produktionsleitung | C....ea Sc.....ing Nur für Abonnenten |
| Produzent | D...d L....rt Nur für Abonnenten |
| Founder / CCO | ..a L...a S...s Nur für Abonnenten |
| Partner / COO | ..e S...�s Nur für Abonnenten |
| Managing Director / ESG | A..a S...�s Nur für Abonnenten |
| Senior Service Producer | C...os E....da Nur für Abonnenten |
| Cutter | K...e C..i Nur für Abonnenten |
| Geschäftsführer | L...a Ma....ey Nur für Abonnenten |
| Editorial Company Executive Producer | Je....er J....on Nur für Abonnenten |
| Assistenzredakteur | J...e R....rd Nur für Abonnenten |
| VFX Company | P....ge .A Nur für Abonnenten |
| Geschäftsführer | C...s H....we Nur für Abonnenten |
| 2D-Lead | J...in K..l Nur für Abonnenten |
| VFX Producer | S...a Mar......ska Nur für Abonnenten |
| Kolorierung | C....ny . Nur für Abonnenten |
| Kolorist | B...n S....er Nur für Abonnenten |
| Executive Producer Color | M...o .e C...ro Nur für Abonnenten |
| Audio-Postproduktion | Ov.....st M...c . S...d Nur für Abonnenten |
| Engineer/Mixer | M..t Wh.....th Nur für Abonnenten |
| Leitung Musik | .L H...es Nur für Abonnenten |
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