| Titel | Palo Alto Networks Case Study |
| Agentur | RAPP Worldwide |
| Kampagne | Palo Alto Networks Case Study |
| Werbende | Palo Alto Networks |
| Marke | Palo Alto Networks |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2023 / 1 |
| Geschäftsbereich | Andere |
| Story | Could we all be connected and still be secure?: At the start of the pandemic, the world switched to working from home virtually overnight. Palo Alto Networks wanted to reach hard-pressed CXOs quickly, to convince them they could successfully connect their people, data and applications remotely – and still maintain their networks’ security. Exceptional times called for an exceptional 28 days: We had to embrace the ‘new normal’ of remote working as rapidly as our audience. A team was assembled from across the network, which collaborated daily across time zones. Production was entirely ‘hands-off’, incorporating innovations like disinfected camera drop-offs and directing via Zoom. And the result was Palo Alto’s first-ever national campaign, including TV and radio spots, a tightly targeted media plan and campaign microsite, delivered in just four weeks. The client’s response says it best: We’ll leave it to the words of Kevin Dubar, SVP of Brand Digital and Demand at Palo Alto Networks: “Thank you for the outstanding work that’s come out of this barely one-month-old partnership. This is a big moment for our company, and we couldn’t have gotten here without your talent, hard work and dedication.” |
| Medientyp | Case Study |