Creative Week 2013: Day Four

“Advertising is the most fun you can have with your clothes on.” —Jerry Della Femina

The unConference on storytelling was a participant-driven interactive workshop that spanned the entire last day of Creative Week while the last of the seminars and panels continued on the Microsoft Stage.

82 Mercer was sort of quiet on Thursday — a lot of attendees moaned over hangovers, a direct result of the One Show awards after-party the night before. Advertising folks sure can drink!

Some highlights from the day included a look behind an amazing nonprofit campaign for The Lunchbox Fund, which provides daily meals to disadvantaged schoolchildren in South Africa. As people share photos on Twitter (@TheLunchboxFund) of their food at restaurants or at home, an actual meal is donated to the children who need it. The One Club shared some of the most creative Facebook posts from brands. And we took look at the future of advertising with a data-driven discussion at “Mad Man/Math Man,” a conversation with Jeremy Holden and Tim Suther.

Lastly, Jerry Della Femina was in attendance with Amil Gargano, Paula Green, George Lois and Roy Eaton to bring Creative Week to a close with a preview of The Real Mad Men and Women of Madison Avenue Then and Now. The documentary takes an in-depth look at ad-men culture with a behind-the-scenes focus on advertising’s glory days.

As Creative Week 2013 comes to an end, so does this installment of Denise Duffy, Renegade RAPP Blogger.

Now go get inspired! Take a look at all of the featured One Show work at oneclub.org.