| Titel | Weightless |
| Agentur | FCB Canada |
| Kampagne | Weightless |
| Werbende | Bank of Montreal |
| Marke | BMO |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2017 / 3 |
| Geschäftsbereich | Bank Services, Börsenmakler |
| Story | Elite wheelchair racer, actor and stuntman Josh Cassidy floats in a simulated zero-gravity chamber in BMO’s newest TV ad, which invites Canadians to wish it forward for a friend, family member or their community, at BMO200.com to help mark the bank’s 200th year. In Weightless, Cassidy portrays a man floating in zero gravity while his wife watches with joy. The ad cuts away to reveal that the man uses a wheelchair, and that his wife had used BMO200.com to wish he could fly. |
| Medientyp | Fernsehen |
| Länge | |
| Post-Produktion | Alter Ego |
| Produktionsfirma | Untitled Films |
| VP, National Brand Leader | Michael Sanders |
| Chief Marketing Officer (CMO) | Connie Stefankiewicz |
| Brand Manager | Brenna Donoghue |
| Werbeleiter | Melanie Miron |
| Geschäftsführer | Jennifer Carli |
| SVP Global Brand Management | Justine Fedak |
| Chief Creative Officer | Nancy Crimi-Lamanna |
| Chief Creative Officer | Jeff Hilts |
| Etatdirektor | Ravi Singh |
| Group Account Director | Tracy Little |
| Group Creative Director | Jeremiah McNama |
| Group Creative Director | Andrew MacPhee |
| Chief Executive Officer (CEO) | Tyler Turnbull |
| Digital Art Director | Gira Moin |
| Produzent | Tessa Waisglass |
| Account Executive | Rameez Al Aghbar |
| Leiter Strategie | Shelley Brown |
| Produzent | Anick Rozon |
| Texter | Nimy Leshinski |
| Account Supervisor | Alexandra Candet |
| Account Supervisor | Allison Lochhead |
| Direktor Markenstrategie | Michael Sanders |
| Komponist | Annie-Claude Navert |
| Produktionsfirma | Apollo Studios |
| Tonstudio | Apollo Studios |
| Zeichner | Michael Mooney |
| Zeichner | Baptiste |
| Cutter | Griff Henderson |
| Herstellungsleiter | Trudy Turner |
| Executive Producer | Lexy Kavluk |
| Executive Producer | Peter Davis |
| Redaktion | Saints Editorial |
| Direktor Fotografie | Christopher Mably |
| Regisseur | Phil Brown |