| Titel | Al Roker and Emergency Preparedness |
| Agentur | Leo Burnett Chicago |
| Kampagne | Ready |
| Werbende | Federal Emergency Management Agency |
| Marke | Federal Emergency Management Agency |
| Posted | Februar 2013 |
| Geschäftsbereich | Regierungsinformation & Services |
| Slogan | You can prepare. Make your plan at ready.gov |
| Story | Al Roker and Emergency Preparedness—America’s most famous weatherman, Al Roker, is featured in a new TV spot as part of Federal Emergency Management Agency (FEMA)’s Ready campaign, designed to encourage Americans to take steps to prepare in advance of emergencies, including natural and man-made disasters. While 60% of Americans agree it’s important for all Americans to be prepared for natural or man-made disasters, only 15% of Americans believe they are prepared for a disaster situation. The PSA directs viewers to make a plan at Ready.gov and was created pro bono by ad agency Leo Burnett in Chicago |
| Medientyp | Fernsehen & Kino |
| Länge | |
| Chief Creative Officer | Susan Credle |
| Creative Director | Ryan Wagman |
| Creative Director | Nuno Ferreira |
| Stellvertretender Creative Director | Guybrush Taylor |
Mehr Projekte
ALLE SEHENThe Lie Detector Film
- MARKE:
- The International ANDY Awards
- AGENTUR:
- R/GA
Don't Judge Me
- MARKE:
- LIA
- AGENTUR:
- Eardrum Australia
Sorta Marge
- MARKE:
- Esurance
- AGENTUR:
- Leo Burnett Chicago
Surreal Pricing
- MARKE:
- Art Institute of Chicago
- AGENTUR:
- Leo Burnett Chicago
#howifight
- MARKE:
- Fifth Third Bank
- AGENTUR:
- Leo Burnett Chicago
Esurance #EqualDreams
- MARKE:
- Esurance
- AGENTUR:
- Leo Burnett Chicago
Alex & Pam
- MARKE:
- Hallmark
- AGENTUR:
- Leo Burnett Worldwide - HQ
Bruce & Tracy
- MARKE:
- Hallmark
- AGENTUR:
- Leo Burnett Worldwide - HQ
Alana & Lisa
- MARKE:
- Hallmark
- AGENTUR:
- Leo Burnett Worldwide - HQ