| Titel | The new 2013 Ram 1500 Launch |
| Agentur | Publicis Sapient |
| Kampagne | The new 2013 Ram 1500 Launch |
| Werbende | Ram Trucks |
| Marke | RAM |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2012 / 4 |
| Produkt | 1500 |
| Geschäftsbereich | Autos |
| Story | The new 2013 Ram 1500 was one of Ram’s most important launches in years. We were asked to create a strategic, engaging, integrated platform on which to build excitement leading up this launch. We did so by starting with a big idea, then building beneath it, a robust seamless campaign featuring a landing page, a 3D CGI experience, a film series, and a promotional contest. |
| Medientyp | Case Study |
| Länge | |
| Mehr Informationen | www.ramtrucks.com/en/2013/ram_1500/ |
| Creative Director | Alan Pafenbach |
| Associate Creative Director | Giancarlo Pisani |
| Copywriter | Dave Kuhl |
| Copywriter | Adam Cote |
| Art Director | Jim Ballard |
| Designer | Josh Eaker |
| User Experience Designer | Enoila Oluwule |
| User Experience Designer | Kunal Bhatia |
| Developer | Joe Morgan |
| Developer | Joe Carpenito |
| Developer | Alvin Crespo |
| Developer | Tim Lawrence |
| Quality Assurance | Ramanakumar Chilla |
| Strategy | Scott Karambis |
| Strategy | Alyssa Ackerman |
| Account Executive | Nakia Reeves |
| Account Executive | Gina Lovisa |
| Produzent | Ben Tischler |
| Project Manager | Nathaniel Bennett |
| Projektmanager | Logan Benson |
| Associate Creative Director | Pete Valle |
| Creative Operations | Andrew Zuehlk |
| Legal | Saska Antoski |
| Business Consultant | Jess Harper |
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