Hartford Funds - "The New Face of Global"

Publicis Sapient

Publicis Sapient Boston, Vereinigte Staaten von Amerika

6790

Titel	The New Face of Global
Agentur	Publicis Sapient
Kampagne	The New Face of Global
Werbende	Hartford Funds
Marke	Hartford Funds
Posted	April 2014
Story	In 2013, Hartford Mutual Funds set out to create their own identity and unique brand positioning. They came to us with a simple proposition: “Make us known for our global expertise and products.” They weren’t top of mind among their audience of financial What they needed was a simple, clear message that put a stake in the ground for their position in the global fund category. While many financial services companies feature people in their ads (often stock imagery), we chose to turn that notion on its head. In fact, the currency that “heads up” each ad represents the top holding of that respective fund. The click through rate is up 29% from last year, and the overall engagement is up 24% compared to the previous year. With a click through rate of .18% it is handily beating category benchmarks of .05%.
Medientyp	Zeitschriftenanzeige
Worldwide Chief Creative Officer	Gaston Legorburu
Executive Creative Director	Barry Fiske
Creative Director	Alan Pafenbach
Stellvertretender Creative Director	Jason Huber
Art Director	Carlos Pérez
Designer	Erika Decker
Designer	Carlos Pérez
Texter	Jason Huber
Strategy	Ezra Englebardt
Analyst	Chichi Okekek
Director Program Management	Amy Snelling
Etatdirektor	Francesca Sorrentino
Associate Program Management	Rachel Birchler
Client Service Director	Anthony DiFranco