| Titel | Banjo |
| Agentur | Publicis Sapient |
| Kampagne | Under the Hood of Country Music |
| Werbende | Fiat Chrysler Automobiles |
| Marke | Ram |
| Posted | Oktober 2015 |
| Geschäftsbereich | Autos |
| Story | Ram Trucks asked us to support their partnership with Yahoo! Country Music with serial country content that would appeal to both country music fans and truck drivers. Our solution: a branded content series exploring the objects and instruments that have shaped country music. The ongoing series has garnered thousands of views, increased traffic to Ram Trucks' Tumblr page and vehicle landing page, and brought country music fans and Ram Trucks owners closer together. |
| Medientyp | Internet-Film |
| Länge | |
| Creative Director | Alan Pafenbach |
| Art Director | Tyler Smith |
| Filmproduzent/Produzent | Mike Diaz |
| Stellvertretender Creative Director | Giancarlo Pisani |
| Texter | Nick Nelson |
| Art Director | Shawn Carroll |
| Bild und Kamera | Carson Lund |
| Cutter | Carson Lund |
| Art Director | John Bogan |
| Designer | Charlie Barber |
| Texter | Lawrence Wang |
| Herstellungsleiter | Andrew Mui |
| Projektmanager | Allyson Mecca |
| Projektmanager | Jenna Deutsch |
| Leiter Kundenkontakt | Jerome Moore |
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