| Titel | Tough |
| Agentur | Doner |
| Kampagne | Toughest - Casio Electronics |
| Werbende | Casio Electronics |
| Marke | G-Shock |
| Posted | April 2004 |
| Produkt | Tough Solar |
| Geschäftsbereich | Uhren |
| Slogan | The Toughest Watch of all Time |
| Philosophie | Prejudice. G Shock watches are fashion accessories. They're about as tough as jelly babies: one bump and they're knackered. Truth. Don't you believe it, these watches are torture tested. Let's put it this way: you have a disagreement at work and get thrown through a plate glass window onto the street two stories below. You might go home in a dustbin liner, but your next of kin would still have a watch that told perfect time. |
| Medientyp | Presse & Publikationen |
| Markt | Großbritannien |
| Creative Director | Paul Cardwell |
| Creative Director | Nick Scott |
| Fotograf | Mike Parsons |
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