| Titel | Playback Time |
| Agentur | Doner |
| Kampagne | Don't just live it, TDK it. |
| Werbende | TDK |
| Marke | TDK |
| Posted | JunI 2000 |
| Produkt | Recordable Cassettes |
| Geschäftsbereich | Unterhaltungselektronik & Audio- und Videogeräte |
| Slogan | At the heart of it |
| Story | Heavy, impactful lettering spells out the colourful threat
Youve had your fun. Now its playback time. TDK. At the heart of it. |
| Medientyp | Plakat |
| Markt | Frankreich, Deutschland, Großbritannien, Italien |
| Creative Director | Paul Cardwell |
| Texter | Rachel Carroll |
| Art Director | Michelle Steiner |
| Fotograf | Kelvin Murray |
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