| Titel | #TakeItDown |
| Agentur | WRTHY |
| Kampagne | #TakeItDown |
| Werbende | ChildFund International |
| Marke | ChildFund International |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2023 / 9 |
| Geschäftsbereich | Menschenrechte |
| Slogan | help us #takeitdown |
| Story | Technology created this monster, only technology can take it down. The campaign aims to build public support to pressure tech companies to proactively remove child sexual abuse content from their platforms. |
| Philosophie | The film drives viewers to ChildFund.org/takeitdown, a WRTHY designed microsite where the public can learn more about the dangers children face online and access resources for parents and survivors. A unique one-click public pressure tool allows our audience to tell policymakers to act NOW. #TakeItDown is the first campaign of its kind on this issue, bringing together partners, influencers and the public to ensure all children are safe online. |
| Problem | The amount of child sexual abuse imagery online has exploded. Tech companies aren't doing enough to protect children online, and they're only required to report child sexual abuse material when it's reported to them. |
| Medientyp | Internet-Film |
| Länge | |
| Mehr Informationen | https://www.childfund.org/ |
| Produktionsfirma | Biscuit Filmworks NY |
| Executive Creative Director | Lew Willig |
| Creative Director | Mark Girand |
| Produzent | Harry Lowell |
| Produzent | Betsy Beale |
| Produzent | Ari Wilhem |
| Produzent | Margaux Ravis |
| Designer | Jaadi Fonseca |
| Regisseur | Noam Murro |
| Executive Producer | Shawn Lacy |
| Redaktion | Work Editorial Stewart Reeves |
| Spezialeffekte | Parliament Enca Kaul |
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