| Titel | Harvester |
| Agentur | Y&R London |
| Kampagne | Harvester |
| Werbende | BEL Group |
| Marke | Boursin |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2009 / 3 |
| Geschäftsbereich | Käse |
| Slogan | Du Pain. Du Vin. Du Boursin. Du Tracteur |
| Story | Boursin is returning to brand advertising with the original line re-set in the context of a tongue-in-cheek country idyll. In a scene that’s reminiscent of classic French cinema, a romantic young French couple enjoy a perfect summer’s day, frolicking in sun-kissed fields and exhibiting the sort of ‘joie de vivre’ that most of us only dream of. They settle to eat the perfect summer picnic – some freshly baked bread, a glass of wine and, of course, some delicious Boursin cheese. As we enviously grit our teeth at such a perfect day, the camera pans back to reveal a combine harvester bearing down on them… |
| Problem | The first time that Boursin has been on air with the infamous ‘Du pain, du vin, du Boursin’ line for 10 years, therefore, the perfect opportunity to remind the nation of the Boursin product range and position it as a regular fixture in people’s cheese repertoire. |
| Medientyp | Fernsehen |
| Länge | |
| Markt | Großbritannien |
| Produktionsfirma | Hungry Man |
| Werbeleiter | Ian Greengrass |
| Werbeleiter | Nigel Marchant |
| Werbeleiter | Chloe Feminier |
| Creative Teammitglied | Nicola Hawes |
| Creative Teammitglied | Andy Forrest |
| Etatdirektor | Britta Posner |
| Etat-Planer | Joanna Bamford |
| Agency Producer | Claudio Gorini |
| Produktionsfirma | Franco American Films |
| Regisseur | Steven Hudson |
| Produzent | Serge Fournier |
| Direktor Fotografie | Ian Murray |
| Cutter | Bill Smedley |
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