| Titel | Heroes - The Smith Family |
| Agentur | BMF |
| Kampagne | Heroes - The Smith Family Christmas Appeal 2012 |
| Werbende | The Smith Family |
| Marke | The Smith Family |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2012 / 11 |
| Geschäftsbereich | Karitative, Ehrenamtliche Organisationen |
| Slogan | Some kids are heroes but even heroes need help |
| Story | BMF & The Smith Family - championing the determination and resilience of young, disadvantaged Aussie kids for The Smith Family's Christmas appeal. These kids go to school without the right uniform, schoolbooks or basic essentials, and teh financial situations of their families often mean they're tasked with responsibility beyond their years. These kids face more challenges in a day than most kids will in a year. |
| Medientyp | Fernsehen |
| Account Executive | Sid Dee |
| Etatdirektor | Nicki Fazal |
| Other | Anna Howard |
| Musik | Hylton Mowday |
| Art Buyer | Basir Salleh |
| Produzent | Thomson Lee |
| Produktionsfirma | Jungleboys |
| Cutter | Oana Voicu |
| Agency Producer | Whitney Hawthorne |
| Regisseur | Scott Pickett |
| Etat-Planer | David Hartmann |
| Etat-Planer | Marie Agudera |
| Texter | Andie Graham |
| Art Director | Trent Hendrick |
| Executive Creative Director | Laura Sampedro |
| Executive Creative Director | Carlos Alija |
| Other | Stephen McArdle |
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