Marketing Platform Ideas, Consulting, Creative Direction, Writing at Bernstein-Rein Advertising

Kansas City, Vereinigte Staaten von Amerika

Honda Performance Development - "Where It Starts"

RPA

RPA Santa Monica, Vereinigte Staaten von Amerika

6901

Titel	Where It Starts
Agentur	RPA
Kampagne	Honda Racing
Werbende	Honda Motor Co., Ltd.
Marke	Honda Performance Development
Datum der ersten Ausstrahlung/Veröffentlichung	2010 / 5
Geschäftsbereich	Autos
Story	“Where It Starts,” brings attention to Honda as the single engine supplier to the IZOD IndyCar® Series. “Where It Starts” follows the Honda IndyCar® engine inside Dario Franchitti’s race car back in time from the track all the way to its original creation at Honda Performance Development (HPD), the technical operations center for Honda’s high-performance racing programs. The time-lapsed journey, using actual HPD associates, shows the entire assembly of the engine in reverse, back to its individual parts, uncovering Honda’s commitment to innovation and passion for racing.
Medientyp	Fernsehen
Produktionsmanager	Ted Liotopoulos
Produzent	Susan Sullivan
Produktionsleitung	Cathy Dunn
Executive Producer	Frank Scherma
Regisseur	Jeff Zwart
Produktionsfirma	@radical.media
Agency Producer	Brian Donnelly
Agency Executive Producer	Gary Paticoff
Texter	Perrin Anderson
Art Director	Hobart Birmingham
Creative Director	Curt Johnson
Chief Creative Officer	David Smith