Titel | Talking can save lives |
Brief | Suicide is the second biggest killer of German youth. It’s proven that discussing your feelings is one of the most effective ways to prevent suicide. However, suicide is a taboo topic that isn’t being discussed. On September the 10th, the International day of suicide prevention, Caritas launched a campaign (#YouMattertoMe) within the gaming community, turning a taboo topic into a talking point for German youth. A game with a difference. A game that can only be played once. |
Agentur | BBDO Group Germany |
Kampagne | Talking can save lives |
Werbende | Deutscher Caritasverband e.V. |
Marke | Suicide Prevention Service [U25] |
Posted | November 2019 |
Geschäftsbereich | Karitative, Ehrenamtliche Organisationen |
Story | Caritas created their [U25] organization to help combat the alarming German suicide statistics by offering verbal and text based support and counseling to vulnerable youth under the age of 25. |
Medientyp | Branded Content |
Chief Creative Officer | Wolfgang Schneider |
Creative Managing Director / ECD | Kristoffer Heilemann |
Creative Director | Andy Wyeth |
Creative Director | Konstanze Druyen |
Konzept | Rodrigo Henriques |
Konzept | Michael Plueckhahn |
Concept / Chief Production Officer | Steffen Gentis |
Art Director | Ailton Henriques |
Art Director | Till Reiber |
Art Director | Rosario Brancato |
Texter | Christian Korntheuer |
Account Management Team | Patrick Krug geb. Heinz |
Account Management Team | Marta Zlatewa |
Account Management Team | Marco Triendl |
Account Management Team | Jan Kronies |
Kreative Technologie | Martin Boeing-Messing |
Game Consultant | Kristin Janulik |
Produktionsfirma | CraftWork Duesseldorf |
Tonstudio | Motor Entertainment GmbH |
Tonproduktion | nhb Berlin |
Produzent Ton | Verena Beck |
Regisseur | Sven Schrader |