Toyota C-HR Hybrid - "Club"

T&Pm

T&Pm Rome, Italien

9775

Titel	Club
Agentur	T&Pm
Kampagne	Choose Everything
Werbende	Toyota Motor Corporation
Marke	Toyota C-HR Hybrid
Datum der ersten Ausstrahlung/Veröffentlichung	2018 / 8
Geschäftsbereich	Autos
Philosophie	Through the new claim, the campaign reinforces the strategic positioning of the car: starting from the distinctive features of hybrid drive (driving over 50% electric in the city, silence, no need to recharge, freedom from traffic restrictions) the campaign draws an emotioning contrast between apparently incompatible values (dynamism vs respect, power vs silence, style vs energy). The result is a complete, aware, waiver-free choice: Toyota C-HR Hybrid.
Medientyp	Außenwerbung
Creative Director	Fabrizio Caperna
Texter	Roberto Ottolino
Texter	Luca Scarponi
Art Director	Giambattista Menna
Art Director	Eugenio Chiapparelli
Art Director	Sara Madeo
Planning Director	Erwin Corio Flores
Business Director	Cristiano Casassa Mont
Account Director	Marco Marinucci
Account Supervisor	Paola Giordo
Project Manager	Federica Pasculli
Agency Producer	Ella Elliott
Production Company	Mercurio Cinematografica
Executive Producer	Luca Fanfani
Producer	Jessica Ferguson
Assistant Producer	Francesca Passalia
Film Director	David Holm
DOP	Justin Henning
Editor	Stuart Greenwald
Colourist	Orash
VFX / 3D Production	Bluepill
Post Producer	Roberta Caimi
Sound Designer	Guido Smider
Photographer	Markus Wendler