Pal - u-werk karoline - "Pal - phase alternating line"

Mutabor Design GmbH Hamburg, Deutschland

2128

Titel	Pal - phase alternating line
Agentur	Mutabor Design GmbH
Kampagne	Pal - phase alternating line
Werbende	Pal - u-werk karoline
Marke	Pal - u-werk karoline
Datum der ersten Ausstrahlung/Veröffentlichung	2019 / 4
Geschäftsbereich	Unterhaltungselektronik & Audio- und Videogeräte
Story	The PAL nightclub in Hamburg is named after the Phase Alternating Line, a relic from the analogue TV era (and also a sound effect). The book translates the PAL concept and the analogue peculiarities of the club. The whole layout and especially the chapter separators extend this idea. The headlines are cut in a seven-inch format and rotate every chapter. The square shape of the record cover is picked up in the set grid. The obligatory hole in the record is characteristic and makes it playable on a physical record player.
Philosophie	The PAL is a club for analog techno music next to Hamburg’s television tower. PAL stands for Phase Alternating Line, an analog television technology that can cause interference. This familiar effect led to the club’s corporate design, whose visual works were now to be brought into analog form.
Medientyp	Internet-Film
Länge	90 seconds
Participating Agency	Maison Blessing
Executive Creative Director	Lennard Niemann
Fotograf	Markus Wendler
Webdesigner	Janku Tichy
Programmierer	Alexander Peschel
Senior Design	Jennifer Schranz
Senior Design	Kristina Posselt
Junior Design	Sarah Behrends
Junior Design	Louis von Lohr
Client Services Manager	Cleo Feuerriegel