Matthew Anderson

Matthew Anderson

Chief Marketing Officer at Havas New York
New York, Vereinigte Staaten von Amerika

Zusammenfassung

Experienced marketer and grower of things. As Chief Growth Officer, Matthew oversees all aspects of Corporate Strategy, Business Development, Marketing and PR. He is committed to delivering business-focused solutions that help set our clients and the agency up for success. He is a connector and serves as the primary resource for strategic partnerships across the BBH agency network, as well as across Publicis Groupe and beyond. With a background that spans advertising, digital pure-plays and PR, he has a wealth of knowledge and a global perspective that helps the agency deliver fully integrated, discipline-agnostic ideas, expressions and experiences.

Over the course of my career, Matthew has led marketing and growth for mid-sized agencies and global networks. For each, I've helped find and win blue-chip clients such as Wendy's, Abbott Nutrition, Red Lobster, Johnson & Johnson, Manchester City Football Club (MCFC), Honda, NAPA Auto Parts, Merck, PNC Bank, Kodak, Anheuser-Busch, Novartis Consumer Health, Olympus and USAA.

Positionen

Chief Marketing Officer
New York, Vereinigte Staaten von Amerika
April 2019 - Derzeit hier (1 Jahr 5 Monate)
Chief Marketing Officer / Chief Growth Officer / Head of Corporate Strategy, Development and Partnerships
Chief Growth Officer
New York, Vereinigte Staaten von Amerika
February 2018 - Derzeit hier (2 Jahre 7 Monate)
EVP, Chief Marketing Officer
New York, Vereinigte Staaten von Amerika
June 2015 - Derzeit hier (5 Jahre 3 Monate)
Matthew is a critical part of the Executive Leadership Team at MMC. He is the agency's first CMO. He will lead the development of MMC's corporate strategy, brand positioning and all marketing programs. He will also devote a significant portion of his time building and strengthening the business development team and process. He work directly with key team leaders internally and within the Omnicom network in order to best position the agency to succeed.
Partner, Global Chief Marketing Officer
New York, Vereinigte Staaten von Amerika
October 2014 - March 2015 (5 Monate)
As Partner and Global Chief Marketing Officer at Code and Theory, Matthew is responsible for driving brand and product growth for the agency across all offices and markets. He oversees all aspects of Corporate Strategy, Marketing, PR and Business Development.
EVP, Chief Marketing Officer
New York, Vereinigte Staaten von Amerika
September 2012 - October 2014 (2 Jahre 1 Monat)
Responsible for driving growth for the agency and leading all aspects of Marketing and Business Development. Also responsible for helping drive technological innovation through internal programs and strategic partnerships.
Managing Director, Business Development
New York, Vereinigte Staaten von Amerika
June 2009 - July 2012 (3 Jahre 1 Monat)
Responsible for driving growth for the agency and leading all aspects of Business Development. Also responsible for helping drive technological innovation through internal programs and strategic partnerships.
SVP, Director of Business Development
New York, Vereinigte Staaten von Amerika
March 2007 - June 2009 (2 Jahre 3 Monate)
Responsible for driving growth for the agency and leading all aspects of Business Development.
VP, Account Director, Business Development
New York, Vereinigte Staaten von Amerika
March 2006 - March 2007 (1 Jahr)
Ran Business Development operations. Led all pitches and RFI/RFP development.
Account Director
New York, Vereinigte Staaten von Amerika
2004 - 2006 (2 Jahre)
I worked with Mike Duda, SVP Business Development, to lead all aspects of the Business Development pitch process. Developed all RFIs/RFPs.
Account Supervisor
New York, Vereinigte Staaten von Amerika
2002 - 2004 (2 Jahre)
Helped lead the Starwood and Lenscrafters brands.
Account Executive
New York, Vereinigte Staaten von Amerika
2000 - 2002 (2 Jahre)
Worked on the Starwood and Bank One brands.
Acount Executive
Mad Dogs & Englishmen
1999 - 2000 (1 Jahr)
Worked on a number of brands, including: Blue Moon beer, Screaming Media, Vault.com, Cybiko, and gfn.com.
Account Executive
The Martin Agency
New York, Vereinigte Staaten von Amerika
1998 - 1999 (1 Jahr)
Head of Production
Culver City, Vereinigte Staaten von Amerika

Ausbildung

B.S: Advertising and Mass Communications

1989 - 1994 (5 Jahre)
Activities and Societies: President of the Ad Club (1993-1994) Was elected President of the Ad Club, where I worked closely with faculty to set the vision for the student advertising program and all activities. I also started a mentorship program that allowed every junior and senior in the advertising club to benefit from one-to-one mentoring and career development with advertising industry leaders at The Martin Agency, Earl Palmer Brown, Arnold Finnegan Martin and others.

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