Alice Huntley

Director of Strategy, Global Markets at BBC Worldwide

London, Großbritannien

Zusammenfassung

Dieses Profil wurde erstellt, weil Alice Huntley auf AdForum eingetragen wurde.

Das ist mein Profil und ich möchte es bearbeiten.

Meine Arbeit

ALLE ARBEITEN SEHEN

Fashionably Late Girls

MARKE:

Marks & Spencer

AGENTUR:

Y&R London

Girls Will Be Girls

MARKE:

Marks & Spencer

AGENTUR:

Y&R London

Mischievous Girls

MARKE:

Marks & Spencer

AGENTUR:

Y&R London

Self-Indulgent Girls

MARKE:

Marks & Spencer

AGENTUR:

Y&R London

Positionen

Director of Strategy, Global Markets

BBC Worldwide

June 2014 - Derzeit hier (9 Jahre 10 Monate)

Beschreibung

Growing the value of BBC content brands and branded services in Europe, Asia, Africa & Latin America, primarily via digital innovation. Leading business development and growth initiatives. Championing a mobile-first growth strategy, responsible for consumer proposition development of OTT & SVOD products and childrens' interactive propositions, applying consumer-first thinking to help a b2b business operate more b2b2c.

Chief Strategy Officer

Y&R London

London, Großbritannien

June 2002 - May 2014 (11 Jahre 11 Monate)

Developing powerful brand ideas and behavioural change strategies for major brands across retail, media, automobile, humanitarian, and government

Strategic leadership of long-term accounts including BBC, M&S, Land Rover, Home Office, Oxfam and Royal British Legion

Proven ability to deliver effective strategies: Home Office Acquisitive Crime campaign reduced the cost of crime to the UK by £189m (IPA Effectiveness and APG Gold winner)