Titel | Humanity's First Queue |
Agentur | ROSA PARIS |
Kampagne | Humanity's First Queue |
Werbende | Monoprix |
Marke | Monoprix |
Datum der ersten Ausstrahlung/Veröffentlichung | 2019 / 5 |
Geschäftsbereich | Kaufhäuser, Supermärkte |
Story | Nobody likes standing in line. It’s what’s left of our reptilian brain, that animal instinct that long ago impelled Sapiens to always serve themselves first in order to survive. The first queue jumper was clearly born at the same time as the first queue and to achieve their goal, they needed a brain that was more creative and craftier than their fellow humans’. This primal ingenuity, totally devoid of scruples, is recreated in this film and reflects what happens in queues every day still today – we have to put up with queue jumpers, or we possibly even are queue jumpers ourselves. So when Monoprix created an application that enables their customers to scan and pay for their purchases directly with their smartphones, without having to queue up at the checkout, they weren’t just putting an end to hours of queuing, but also to thousands of years of moral turpitude. |
Medientyp | Internet-Film |
Länge | |
Markt | Ukraine |
Produktionsfirma | Partizan Paris |
Ton | Schmooze |
Post-Produktion | Mikros Image |
Produktionsfirma | FAMILY Production |
Medienagentur | Blue 449 |
Chief Creative Officer | Gilles Fichteberg |
Chief Creative Officer | Jean-Francois Sacco |
Gründer | Jean-Patrick Chiquiar |
Art Director | Cerise Leclerc |
Texter | Louise Mussot |
Regisseur | Antoine Bardou-Jacquet |
Managing Director/Head of Strategic Planning | Sacha Lacroix |
Stellvertretender Creative Director | Quentin Labat |
Etatdirektor | Lucile Wissocq |
Kundenbetreuer | Justine Ducher |
Agentur TV-Produzent | Thomas Laurent |
Strategieplaner | Sarah Herbain |
Head of Digital Strategy | Jeanne Neuschwander |
Community Manager | Calliste Garrabos |
Social Media Strategie | Charlotte Giraud |
PR manager | Mélanie Colléou |
Cutter | Sophie Reine |
Produzent | Khalid Tahhar |
Produktionsmanager | Isabelle Labeylie |
Assistant Director | Olivier Coulhon |
Direktor Fotografie | Marc Gomez del Moral |
Kostüme | Elise Bouquet |
Produktionsdesigner | Alexandre Vivet |
Make-Up Artist | Annabelle Petit |
Produzent Ton | Matthieu Sibony |
Produzent Ton | Grégoire Galian |
Sound Engineer | Sylvain Rety |
Post-Produktion | Sébastien Gros |
Post-Produktion | Jonathan Trebois |
Chief Executive Officer (CEO) | Pascal Crifo |
Deputy Managing Director | Marion Haan |
Senior Business Manager | Florence Mary |
Head of Brand Activation | Fouad Hachani |
Head of Marketing, Digital & Innovation | Florence Chafiotte |
Brand & Image Director | Nicolas Gobert |
Communications and Media Manager | Stéphanie Jallet |