Executive Creative Director, Managing Director
at
Jung von Matt / Spree
Berlin, Deutschland
| Titel | Modern Slavery |
| Agentur | Jung von Matt AG |
| Kampagne | Modern Slavery |
| Werbende | Internationale Gesellschaft für Menschenrechte (IGFM) |
| Marke | Internationale Gesellschaft für Menschenrechte (IGFM) |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2017 |
| Geschäftsbereich | Gemeinnützige Organisationen |
| Story | We can only afford our consumer goods because others pay for it. With their health, their dignity and their life. And we know that, but most of us repress it when the newest sneaker or the next smartphone becomes available. How can the IGFM (the International Society for Human Rights) change this mindset? We show the conditions under wich modern consumer goods are produced. The monumental print motifs show a modern form of slavery and make it clear that supposed progress is anything but modern. |
| Medientyp | Außenwerbung |
| Werbeagentur | Jung von Matt AG |
| Design Agency | Lev Kaplan |
| Production Company | Lev Kaplan |
| Creative Director | Johannes Hicks |
| Creative Director | Florian Schwalme |
| Texter | Mike Wenzel |
| Art Director | Johannes Hicks |
| Art Director | Mike Wenzel |
| Illustrator | Lev Kaplan |
| Executive Creative Director | Till Eckel |
| Art Buyer | Davor Brkan |
| Art Buyer | Kyra Braatz |
| Projektmanager | Verena Schoebb |
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