kwitt - "Kwittfluencer"

Jung von Matt AG

Jung von Matt AG Hamburg, Deutschland

Awards

10378

Marke: kwitt
Länder: Deutschland

Werbende: Sparkasse – public Bank of Germany

Titel	Kwittfluencer
Brief	Influencers on Instagram. Celebrities? Narcissists? Sales people? To promote the new peer-to-peer mobile payment feature, Kwitt, this campaign for German bank Sparkasse satirised influencer culture by creating an extremely unlikely "public figure" and getting him to strike familiar poses. The campaign mercilessly ridiculed everything and everyone that treads the thin line between advertising and self-promotion on Instagram. As he says: "Totally authentic."
Agentur	Jung von Matt AG
Kampagne	Kwittfluencer
Werbende	Sparkasse – public Bank of Germany
Marke	kwitt
Posted	November 2018
Geschäftsbereich	Bank Services, Börsenmakler
Story	Now Kim Kardashian, Cameron Dallas and Kendall Jenner have one more thing in common: Sparkasse, Germany’s biggest bank. To promote its peer-to-peer mobile payment feature, Kwitt, Sparkasse has turned Instagram fame into a laughing stock, by mercilessly ridiculing everything and everyone that treads the thin line between advertising and self-promotion on Instagram.
Medientyp	Interaktiv
Creative Director	Johannes Hicks
Creative Director	Frances Rohde
Creative Director	Evilda Nikander
Texter	Anne-Marie Brandner
Texter	Benjamin Baum
Art Director	Franziska Krüger
Art Director	Sarah Dornieden
Art Director	Angela Järmann
Fotograf	Hans Starck
Executive Creative Director	Till Eckel
Geschäftsführer	Sven Rebholz
Direktor Fotografie	Tobias Koppe
Direktor Kundenservice	Alexandra Backhaus
Projektmanager	Carolin Spahn
Concept Creative	Ole Nagatis
Social media consultant	Paul Sackmann
Social Media Manager	Björn Trakowsky