|Titel||Together We're Stronger|
|Kampagne||10 years - Pink Ribbon Magazine|
|Werbende||Pink Ribbon Inc.|
|Marke||Pink Ribbon Magazine|
|Datum der ersten Ausstrahlung/Veröffentlichung|
|Geschäftsbereich||Zeitungen, Zeitschriften, Bücher|
|Slogan||Together we're stronger|
|Story|| I have friends, you have nothing.|
I give love, you give pain.
I create, you destroy.
Ive been given life, you can only steal it.
Were getting stronger, youre only getting weaker.
Were millions of women, and you, youre just one disease.
Together were stronger than breast cancer.
Buy Pink Ribbon Magazine.
|Problem||Pink Ribbon has one advante compared to other magazines: it is also a charity. And that is the main purchase motivation for women. They just don't buy the magazine for it content, but more importantly because they want to support the fight against breast cancer. Therefore each year the challenge for the campaign is to touch a nerve with women and awaken their sympathy for the breast cancer charity so that they buy the magazine|
|Medientyp||Fernsehen & Kino|
|Creative Director||Seyoan Vela|
|Creative Director||Colin Lamberton|
|Art Director||Phoebe Dawson|
|Texter||Peter van den Heuvel|
|Digital Director||Oscar Asmoarp|
|Digital Producer||Tim Sadjak|
|Agency Producer||Ivy Lo Fo Sang|
|Executive Producer||Neil Henry|
|Executive Producer||Christel Hofstee|
|Direktor Fotografie||Wouter Westendorp|
|Designer||Donia de Graaf|
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