Oscar Asmoarp
Digital Director at Grey Possible
Amsterdam, Niederlande
TitelTogether We're Stronger
Kampagne 10 years - Pink Ribbon Magazine
Werbende Pink Ribbon Inc.
Marke Pink Ribbon Magazine
Datum der ersten Ausstrahlung/Veröffentlichung
Geschäftsbereich Zeitungen, Zeitschriften, Bücher
Slogan Together we're stronger
Story I have friends, you have nothing.
I give love, you give pain.
I create, you destroy.
I’ve been given life, you can only steal it.
We’re getting stronger, you’re only getting weaker.
We’re millions of women, and you, you’re just one disease.
Together we’re stronger than breast cancer.
Buy Pink Ribbon Magazine.
Problem Pink Ribbon has one advante compared to other magazines: it is also a charity. And that is the main purchase motivation for women. They just don't buy the magazine for it content, but more importantly because they want to support the fight against breast cancer. Therefore each year the challenge for the campaign is to touch a nerve with women and awaken their sympathy for the breast cancer charity so that they buy the magazine
Medientyp Fernsehen & Kino
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