| Titel | Independence Day of Peru |
| Agentur | Y&R Lima |
| Kampagne | Connected with Peru |
| Werbende | Telefónica Móviles |
| Marke | Movistar |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2013 / 7 |
| Geschäftsbereich | Telekommunikation |
| Story | On July 28th, Independence Day of Peru, Movistar's costumers were greeted with something unexpected: the name of their carrier -Movistar- was replaced with "Peru" on every mobile screen. Thus they were literally connected with the network that most unites them: their own country. This action generated unprecedented buzz throughout the nation. |
| Medientyp | Case Study |
| Länge | |
| Executive Creative Director | Flavio Pantigoso |
| Art Supervisor | Christian Sanchez |
| Creative Director | Jorge Soto |
| Creative Director | Charlie Valderrama |
| Texter | André Toledo |
| Art Director | Jorge Rocca |
| Etatdirektor | Manuel Ahumada |
| Account Supervisor | Anne Achata |
| Account Supervisor | Director of Production |
| Agency Producer | Malena Mellado |
| Executive Producer | Iris Otero |
| Executive Producer | Dorothy Pita |
| Executive Producer | Marylin Melgar |
| Herstellungsleiter | LaNako Producciones |
| Post-Produktion | Jaime Oyakawa |
| Image Design | Zeppelin |
| Musik | Ricardo Nunez |
| Werbeleiter | Luis Eduardo Garvan |
| Produktionsfirma | Cine 70 |
| Regisseur | JP Quiroz |
Mehr Projekte
ALLE SEHENBottle Tiles
- MARKE:
- Arequipeña Beer
- AGENTUR:
- VMLY&R Lima
The Helping Pots
- MARKE:
- AB Inbev x Cristal Beer
- AGENTUR:
- VMLY&R Lima
Italian
- MARKE:
- Británico English Institute
- AGENTUR:
- Y&R Lima
Russian
- MARKE:
- Británico English Institute
- AGENTUR:
- Y&R Lima
Thai
- MARKE:
- Británico English Institute
- AGENTUR:
- Y&R Lima
French
- MARKE:
- Británico English Institute
- AGENTUR:
- Y&R Lima
Arabic
- MARKE:
- Británico English Institute
- AGENTUR:
- Y&R Lima