AZRIELI MALLS - "SNIFF Card"

Leo Burnett Israel

Leo Burnett Israel Bnei Brak, Israel

8777

Marke: AZRIELI MALLS
Länder: Israel

Werbende: AZRIELI MALLS

Titel	SNIFF Card
Agentur	Leo Burnett Israel
Kampagne	SNIFF Card
Werbende	AZRIELI MALLS
Marke	AZRIELI MALLS
Datum der ersten Ausstrahlung/Veröffentlichung	2019 / 8
Geschäftsbereich	Kaufhäuser, Supermärkte
Philosophie	Monday August 26 is ‘International Dog Day’, and while most brands would probably choose to disregard this information, we thought we’d celebrate it by telling Israelis that the Tel Aviv Azrieli Mall is now a canine friendly mall. While dogs are greatly loved all over Israel, Tel Aviv takes it to a different level. There are 25,000 registered hounds in Tel Aviv – which is one pooch for every 17 human city-dwellers, effectively the highest per-capita ratio of dogs to people in the world, making it ‘the most dog-friendly city in the world’. The city offers dog owners and their pooches everything: from a designated digi-dog app for access to important information like vaccination reminders, a lists of vets, dog walkers and training courses right down to directions to the nearest dog park, info about dog movie screenings, doggy marathons, and festivals. So, to celebrate Tel Aviv’s love affair with its pooches and entice dog owners to visit Azrieli Malls, we spread dog bones all over Tel-Aviv and sprayed them with a scent that would attract our four-legged friends. We then targeted dog owners on social media and provided them with clues as to the whereabouts of our SNIFF CARDS. Once found, owners could scan the bone and were issued a 200 NIS SNIFF CARD, redeemable at specialty shops within the Azrieli Mall.
Medientyp	Informationsmaterial & Direktmarketing
Länge	28 seconds
Chief Executive Officer (CEO)	Adam Polachek
Chief Creative Officer	Ami Alush
Creative Director	Elad Gaizler
Creative Teammitglied	Achiya Darshan
Creative Teammitglied	Yael Yaakov
Chief Client Director	Idit Zuckerman
Account Supervisor	Diana Bonfil
Account Executive	Sapir Yaron
Strategieplaner	Liz Stull
Medienplaner	Tami Alon
Agency Producer	Menny Zarhia
Traffic Team	Ligal Meir
Marcom Director	Eva Hasson
Post-Produktion	Guttman Studios