| Titel | New Driving Tests |
| Agentur | Leo Burnett |
| Kampagne | New Driving Tests |
| Werbende | Serbian traffic safety commission |
| Marke | Serbian Traffic Safety Commission |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2012 / 10 |
| Geschäftsbereich | Verkehrssicherheit |
| Story | In 2009, Serbian government announced the new system of driving training and testing. Three years and thousands of lives later – the new system still doesn’t exist. Confidential driving tests leak to the public, resulting in young people only learning the leaked tests and not the entire range of traffic laws. So, we created an app with real accidents videos and let it leak as the “new driving tests for the new system”. Within 48 hours, Ministry of Interior announced that the new system starts on October 25th, and the site crashed temporarily due to used bandwidth. |
| Medientyp | Case Study |
| Illustrator | Ivana Radić |
| Illustrator | Ivan Nedeljković |
| Texter | Đorđe Janković |
| Texter | Predrag Simić |
| Art Director | Rade Šaptović |
| Creative Director | Anja Radulović |
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