| Philosophie | Museum of Contemporary Art in Belgrade has been closed to the public in 2007 due to reconstruction that is still not completed, which created a wave of discontent in public.In order to turn things around, enormous virtual art exhibition was made, available to almost every citizen of Serbia.Free AR application was launched converting every single visual the biggest advertisers (Coca-Cola, Telekom, Delhaize, Bambi, HalkBank...) into the exhibition space of the museum.Museum artwork can be enjoyed in 15 biggest cities in Serbia, on 950 locations, in 550 stores and 15 newspapers with zero media investment.Museum of Contemporary Art in Belgrade has been closed to the public in 2007 due to reconstruction that is still not completed, which created a wave of discontent in public.In order to turn things around, enormous virtual art exhibition was made, available to almost every citizen of Serbia.Free AR application was launched converting every single visual the biggest advertisers (Coca-Cola, Telekom, Delhaize, Bambi, HalkBank...) into the exhibition space of the museum.Museum artwork can be enjoyed in 15 biggest cities in Serbia, on 950 locations, in 550 stores and 15 newspapers with zero media investment. |