Museum of Contemporary Art Belgrade - "DemocrARtisation"

McCann Belgrade

McCann Belgrade Belgrade, Serbien

17398

Titel	DemocrARtisation
Agentur	McCann Belgrade
Kampagne	democrARtisation
Werbende	Museum of Contemporary Art Belgrade
Marke	Museum of Contemporary Art Belgrade
Datum der ersten Ausstrahlung/Veröffentlichung	2017 / 10
Geschäftsbereich	Festivals, Museen
Story	In order to bring the art back to the people, biggest brands were gathered to create a virtual art exhibition of enormous proportions. Mobile augmented reality app was launched turning all billboards, print ads and some products into works of art from the museum in real time.
Problem	Museum of Contemporary Art in Belgrade has been closed to the public in 2007 due to seemingly-interminable renovation project.
Ergebnis	Via app, museum’s artwork can be experienced in 15 cities in Serbia on 1700 location; but with Coca-Cola bottle as 3D trigger, millions of people all around the world can see the museum’s art.
Medientyp	Case Study
Länge	137 seconds
Creative Director	Vladimir Cosic
Art Director	Rade Šaptović
Art Director	Zdravko Kevreshan
Texter	Sandra Stojanović
Etatdirektor	Miloš Stanković
Geschäftsführer	Olivera Perković
Produktionsfirma	Fried
Direktor Digitale Kreation	Jovana Kovačević
Direktor Digitale Kreation	Bojana Stajkić