Thai Health Promotion - "The Experimental"

BBDO Bangkok

BBDO Bangkok Bangkok, Thailand

Awards

1249

Diese Werbung ist Teil der Kollektion ACT Responsable

Marke: Thai Health Promotion
Länder: Thailand

Werbende: Thai Health Promotion Foundation

Titel	The Experimental
Brief	Information which was presented in research that was published by the Korean Society of Toxicology has shown E-cigarette toxicity affects brain cognitive memory functions and inflammatory responses in mice.The Thai Health Promotion Foundation used the findings of this study to make a point and to convey facts from the other viewpoint through this 3D animation, where the effects of nicotine on the brain after the use of e-cigarettes are demonstrated. The plot centers on Sunny, a lab rat who smokes e-cigarettes daily, and ‘Baifern’ his girlfriend who was waiting at home, questioning his e-cigarette smoke-related symptoms.Thai Health Promotion, along with its foundation and network partners, chose to include real research trial data in this e-cigarette ad so that the target audience, particularly teens, would have all the facts before deciding to start smoking.
Agentur	BBDO Bangkok
Kampagne	The e-cigarette prevention campaign
Werbende	Thai Health Promotion Foundation
Marke	Thai Health Promotion
Datum der ersten Ausstrahlung/Veröffentlichung	2022 / 9
Geschäftsbereich	Gemeinnützige Organisationen
Story	Information which was presented in research that was published by the Korean Society of Toxicology has shown E-cigarette toxicity affects brain cognitive memory functions and inflammatory responses in mice.The Thai Health Promotion Foundation used the findings of this study to make a point and to convey facts from the other viewpoint through this 3D animation, where the effects of nicotine on the brain after the use of e-cigarettes are demonstrated. The plot centers on Sunny, a lab rat who smokes e-cigarettes daily, and ‘Baifern’ his girlfriend who was waiting at home, questioning his e-cigarette smoke-related symptoms.Thai Health Promotion, along with its foundation and network partners, chose to include real research trial data in this e-cigarette ad so that the target audience, particularly teens, would have all the facts before deciding to start smoking.
Medientyp	Fernsehen & Kino
Chief Creative Officer	Thasorn Boonyanate
Creative Director	Thasorn Boonyanate
Stellvertretender Creative Director	Annop Khunwong
Texter	Panupong Nakju
Art Director	Nattnaree Kheaw-im
Executive Assistant	Mintra Sukitpaneenit
Account Executive	Pornchanok Wuttitanakorn
Group Business Director	Taksina Vasaruchapong
Etatdirektor	Mira Komolwanich
Agency Producer	Toungrak Jiravatanarungsri
Produktionsfirma	Mum Films
Regisseur	Suthon Petchsuwan
Executive Producer	Pattarajitr Trakarnkate
Produzent	Nara Montrekul na ayudhya