McDonald's - "McHive: The World's Smallest McDonald's"

DDB Oslo AS

DDB Oslo AS Oslo, Norwegen

Awards

9728

Marke: McDonald's
Länder: Norwegen

Werbende: McDonald's

Titel	McHive: The World's Smallest McDonald's
Agentur	DDB Oslo AS
Kampagne	McHive
Werbende	McDonald's
Marke	McDonald's
Datum der ersten Ausstrahlung/Veröffentlichung	2019
Geschäftsbereich	Gastätte & Schnellgaststätte
Slogan	Big enough to make a difference
Story	Some McDonald’s franchisees in Sweden have beehives on the rooftops of their restaurants; a growing initiative that McDonald’s is scaling up. To honour the initiative and spread the word, the agency designed and produced a fully functioning beehive in the shape of a tiny McDonald’s restaurant, with room for over 20,000 guests. The tiny restaurant with a big purpose made people around the world put social media pressure on their local McDonald’s to adopt the initiative.
Medientyp	Case Study
Länge	58 seconds
Chief Creative Officer	Andreas Dahlqvist
Texter	Petter Dixelius
Art Director	Joel Ekstrand
Kundenbetreuer	Stina Nyberg
Senior Client Director	Jens Welin
Senior Client Manager	Jeanette Ytterman
Art Director	Joel Ekstrand
Texter	Petter Dixelius
Client Manager	Stina Nyberg
Creative Producer	Tobias Bergenwall
Grafik-Designer	Daniel Liljas
Grafik-Designer	Fredrik Kjellström
Communication Planner	Jesper Andersson
Social Media and Content Manager	Jonas Eriksson
Social Media Strategie	Kevin Beaulier
PR Director	Susanne Johansson
Designer	Nicklas Nilsson
Fotograf	Christian Björnerhag
Grad	Christian Björnerhag
Fotograf	Natan Gullström
Fotograf	Olle Lindblom
Cutter	Natan Gullström
Produzent Post-Produktion	Denice Heurlin
Marketing Director	Christoffer Rönnblad
Senior Marketing Manager	Lisa Palm Danielsson
Marketing Manager	Selma Felic
Projektmanager	Annakarin Lewald