Carlsberg - "Bar horizontal"

BCW Stockholm

BCW Stockholm Stockholm, Schweden

936

Titel	Bar horizontal
Agentur	BCW Stockholm
Kampagne	Don't Drink And Boat
Werbende	Carlsberg Group
Marke	Carlsberg
Datum der ersten Ausstrahlung/Veröffentlichung	2022 / 7
Geschäftsbereich	Bier, Cidre
Slogan	Don't drink and drive
Story	Drinking alcohol at sea is dangerous. More than every second person who dies in boating accidents in Sweden has alcohol in their blood. To remind people to abstain from alcohol at sea, Carlsberg Sweden installed an underwater bar in vacation hotspot of Smögen on the Swedish West Coast. It symbolizes the last round on the bottom of the sea, because this is where those who are boating under the influence risk ending up. The full-sized bar comes fully equipped with bar counter, bar stools, neon signs, beer fridge and taps, and a menu of solely non-alcoholic beers. For a limited time, visitors can view the underwater bar, and dive down for a round of non-alcoholic beer on the bottom of the ocean. The campaign include an online film, print ads, on-trade materials and a PR-activation.
Medientyp	Presse & Publikationen
Client lead/Copywriter	Jonas Eriksson
Creative Director	Axel Bringel
Communications manager	Henric Byström
Copywriter	Niklas Adamsson
Art Director	Frida Söderberg
Project manager	Mikael Åkerström
PR-specialist	Rami Sharaya
PR-specialist	Alice Elfström
PR-specialist	Elias Westring
Cinematography	Kjetil C. Astrup
Film editor	Hannes Hollender
Colorist	Miles Lembke
Sound editor	Jonathan Olofsson
VFX	Mattias Oliveira e Silva
Retoucher	Daniel Lindlöf