Volkswagen - "The No Show Room"

Nord DDB STO

Nord DDB STO Stockholm, Schweden

Awards

4154

Marke: Volkswagen
Länder: Schweden

Werbende: Volkswagen

Titel	The No Show Room
Agentur	Nord DDB STO
Kampagne	The No Show Room
Werbende	Volkswagen
Marke	Volkswagen
Posted	Dezember 2020
Geschäftsbereich	Kraftfahrzeuge
Story	To show how winter-adjusted the Passat Alltrack really is, Volkswagen placed it in its natural habitat by launching the world’s most remote showroom – The No Show…Room. It’s hard to get to, but easy to drive away from – in a four-wheel drive Volkswagen Passat Alltrack. To activate the campaign, Volkswagen announced that the first person to find the new showroom, wins the car. To help people find it, they shared clues online and offline, by hijacking the entire winter campaign and planting clues in all touchpoints, from print ads to prerolls on YouTube. The clues unlocked the coordinates to the showroom, bit by bit.
Problem	Volkswagen cars are specifically adjusted for the Swedish winter. For their winter campaign, they wanted to highlight their new, four-wheel drive Passat Alltrack. The brief was to talk about the car and its winter adjusted features in an engaging way that stands out from other car brands, while also activating Volkswagen’s sponsorship of the Swedish national cross-country Ski Team.
Medientyp	Case Study
Client Director	Maja Björklén
Client Manager	Linda Lonaeus
Chief Creative Officer	Andreas Dahlqvist
Creative Lead	Simon Higby
Art Director	Anna Salonen
Texter	Daga Simonsson
Texter	Per Sundin
Texter	Hans Malm
PR Director	Susanne Johansson
Etat-Planer	Johan Rynell
Social Media Expert	Jonas Eriksson
Content Manager	Jonas Eriksson
Designer	Martin Thor
Designer	Sebastian Reinbring
Designer	Peter Danielsson
Designer	Mikael Norberg
Direktor Digital	Prince Talhaoui
Digitales Design	Mattias Nordenham
Interactive Producer	Erik Hagström
Agency Producer	Jacob Fagerström
Agency Producer	House Agency
Produktionsfirma	Camp David Films
Medienagentur	Phd