Titel | Last Wishes |
Agentur | AlmapBBDO |
Kampagne | Kombi Last Wishes |
Werbende | Volkswagen |
Marke | Volkswagen |
Posted | August 2014 |
Geschäftsbereich | Lieferwagen, Kleinbusse |
Story | Volkswagen unveils touching documentary about the last wish of a Type 2 (VW Kombi): returning home The film is the final part of a campaign that pays tribute to the world’s most famous van The world’s last Type 2 (also known as Kombi) was produced in Brazil on December 2013. To pay tribute to this international icon, Volkswagen do Brasil launched a campaign created by advertisement agency AlmapBBDO, comprising print and digital media. Through magazines the automaker announced the “de-launching” of the model. On the Type 2 website – www.vw.com.br/kombi - users were invited to tell stories they had lived in a Kombi, and the van published a will including 15 last wishes. The final one was to return home and rejoin the family. The film can be seen online at www.vw.com.br/kombi, and is the last piece of an ad campaign that began on September 2013. Images of the road are mixed with the car’s memories and with stories collected through the website. Among them are Bob Hieronimous tale of having painted the legendary Woodstock Type 2, turning the model into an icon of the counterculture movement in the 60’s and 70’s. Towards the end of the film, the car finally returns home and meets its family, fulfilling the last wish as written in the will. On the road The documentary took six months in the making. The film gathers scenes from people who went through special moments with a Type 2, going from Owings Mills, in the suburbs of Baltimore (USA) – where designer Bob Hieronimous receives a gift from the car –, all the way across the ocean to Amsfort, in the Netherlands, where the Kombi meets its brother Ben Pon Jr. before finally leaving. The soundtrack was composed by Lucas Lima. Besides this final film, six other brief documentaries were produced and posted at the website, showing other final wishes that came true. Five of them were directed by Judith Belfer and one by Fernando Gronstein Andrade. |
Medientyp | Interaktiv |
Länge | |
Partner / General Creative Director | Luiz Sanches |
Creative Director | André Kassu |
Creative Director | Marcos Medeiros |
Direktor Digitale Kreation | Luciana Haguiara |
Direktor Digitale Kreation | Sandro Rosa |
Creative Teammitglied | Benjamin Yung Jr |
Creative Teammitglied | Marcelo Tolentino |
Creative Teammitglied | Marcelo Nogueira |
Creative Teammitglied | Marcelo Pignatari Rosa |
Produktionsfirma | Spray Filmes |
Executive Producer | Lucia Leite |
Regisseur | Fernando Grostein de Andrade |
Direktor Fotografie | Fernando Grostein de Andrade |
Tonstudio | B A Start! |
Tonstudio | Lucas Lima |
Cutter | Raoni Rodrigues |
Post-Produktion | Boson Post |
RTV | Vera Jacinto |
RTV | Rafael Motta |
RTV | Ana Paula Casagrande |
RTV | Henrique Danieletto |
RTV | Diego Villas Boas |
UX Designer | Vanessa Marques |
UX Designer | Luiz Felipe Fernandes |
Projektmanager | Denise Aya Kotsubo |
Produktionsfirma | Inkuba |
Fotograf | Fabio Bataglia |
Art Buyer | Teresa Setti |
Art Buyer | Ana Cecília da Costa |
Produktion Grafik | José Roberto Bezerra |
Partner / Director of Client Services & Management | Gustavo Burnier |
Etatdirektor | Filipe Bartholomeu |
Etatdirektor | José Fernando Lopes |
Account Supervisor | Ana Beatriz Moreira Porto |
Account Executive | Aline Macedo |
Account Trainee | Fernanda Portugal |
Partner / General Planning Director | Cintia Gonçalves |
Direktor Strategische Planung | Sérgio Katz |
Strategieplaner | Marcus Freitas |
Strategieplaner | Denis Camargo |
Strategieplaner | Tatiana Weiss |
Strategieplaner | Rodrigo Friggi |
Media Director | Brian Crotty |
Media Director | Kauê Lara Cury |
Media Director | Fabio Urbanas |
Medien (Agentur) | Daniele Valle |
Medien (Agentur) | Katia Piccardi |
Medien (Agentur) | Stefano Justo |
Medien (Agentur) | Dayane Manfrere Alves |
Marketer (Management) | Marcelo Olival |
Marketer (Management) | Carlos Leite |
Marketer (Management) | Ana Cristina Mota |
Marketer (Management) | Camila Canais |