| Titel | #SAMEFEELING |
| Agentur | McCann Worldgroup Romania |
| Kampagne | #SAMEFEELING |
| Werbende | Coca-Cola Company |
| Marke | 46664/Coca-Cola |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2019 |
| Geschäftsbereich | Soft Drinks, Tonics |
| Story | While Europe opens to same sex marriage, in October 2018, Romania held a referendum to change the constitution to legally ban it. One week before the Romanian referendum, we launched one post promoting universal love. Using the Coca-Cola iconic bottles we showcased three types of couples that were promoting sexual diversity alongside the copy “we see no difference” and the hashtag #samefeeling. The post was instantly followed by a wave of press reactions and was share massively triggering a chain of reactions from other brands that used their products in the same format to promote the message. |
| Medientyp | Social Media |
| Länge | |
| Executive Creative Director | Catalin Dobre |
| Creative Director | Bogdan Costin |
| Creative Director | Simona Suman |
| Art Director | Lia Bira |
| Art Director | Mihai Constantinescu |
| Art Director | Raluca Circo |
| Texter | Bogdan Costin |
| Texter | Andrei Mihailescu |
| Texter | Irina Popp |
| Texter | Paula Ionescu |
| Kundenbetreuung | Amalia Jakab |
| Kundenbetreuung | Madalina Patachia |
| Kundenbetreuung | Andreea Sofrone |
| Kundenbetreuung | Rocsana Marin |
| Werbeleiter | Miruna Smeureanu |
| Werbeleiter | Corina Rijnita |
| Werbeleiter | Iuliana Nedelcu |
| Werbeleiter | Andreea Cotet |
| Werbeleiter | Alexandra Caraulani |
| Media Director | Victor Croitoru |
| Media Director | Sandina Crisiarcu |
| Media Director | Dana Chitrusca |
| Media Director | Oana Grigore |
| Media Director | Andreea Gavrilescu |
| Media Director | Cristian Ene |
| Senior Planner | Andrei Florian |
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