| Titel | The Secret Sculpture (110s) |
| Agentur |
Saint Elmo
|
| Kampagne |
The Secret Sculpture
|
| Werbende |
Hamburg Child Protection Association
|
| Marke |
Hamburg Child Protection Association
|
| Posted | Dezember 2020 |
| Geschäftsbereich | Menschenrechte
|
| Story | For the 30th International Day of Children's Rights we started a protest: In major German cities an empty statue base was inaugurated. With an Augmented Reality app 42 pieces of art appear on the one statue base. One artwork for each of the 42 articles of the UN Convention – created by 42 artists such as Erwin Wurm, Laurence Vallières or Joseph Crossley. A visual marker on top of the base triggers the experience.A new kind of museum experience, which as a permanent exhibition has now become a real sight, educating children as well as parents and teachers. But above all, it’s a public call on politicians to implement children's rights in the constitution. German media spread the call and increased the pressure. What seemed impossible for 30 years will change in 2020: a new draft law is ready for a vote in the federal parliament. |
| Problem | Even after 30 years the UN convention of the rights of the child is still not part of the German constitution. An implementation would give kids a much stronger position concerning protection, support and participation. The child protection league wants politicians to finally realize this.The Secret Sculpture – The first virtual museum for children’s rights.Please download the app “secret sculpture” (with quotation marks) in app store or play store. Use the visual marker to trigger the experience. It’s the same as on the real statue base. Just put the marker on a table and scan it with the app.https://apps.apple.com/gb/app/the-secret-sculpture/id1484058620https://play.google.com/store/apps/details?id=com.saintelmos.arstatueimg&gl=DE |
| Medientyp |
Case Study
|
| Global Chief Creative Officer |
Alex Schill
|
| Creative Director |
Peter Gocht
|
| Creative Director |
Maximilian Schöngen
|
| Motion Designer |
Anton Reim
|
| Motion Designer |
Dennis Fritz
|