| Titel | Xbox Equality Controller |
| Agentur | Serviceplan Campaign |
| Kampagne | Xbox Equality Controller |
| Werbende | Microsoft |
| Marke | Xbox |
| Posted | Oktober 2021 |
| Geschäftsbereich | Videospielekonsolen |
| Story | “Gaming for everyone” isn’t just a slogan for us. We stand by our commitment that gaming is a place where everyone is having fun. Therefore, we not only launched a worldwide initiative during Women’s History Month to support and celebrate women in gaming, but also took our most sacred piece of the console – the controller – and made a slight adjustment: by turning it into a statement for equalityspread around the world.We replaced the controller's “B button” with the “equal symbol |
| Medientyp | Case Study |
| Länge | |
| Global Chief Creative Officer | Alex Schill |
| Geschäftsführender Teilhaber | Leif Johannsen |
| Geschäftsführender Teilhaber | Patrick Matthiensen |
| Etatdirektor | Ann-Kathrin Frohloff |
| Creative Director Art | Pavel Bondarenko |
| Creative Director, Copywriter | Daniel Steller |
| Art Director | Theresa Fechler |
| Senior Art Director & Illustrator | Tudor Cucu |
| Kaufmännischer Geschäftsführer | Diane Schulz |
| Kreative Strategie | Maximilian Schöngen |
| Senior Motion Designer / Head of Film | Dennis Fritz |
| Motion Designer | Kevin Lausen |
| Head of Design | Ben Hug |
| Media Designer | Till Felix |
| Founder & Head of Production | Fiete Girardet |
| Produktionsleitung | Sebastian Heidrich |
| Head of Social Good | Jenn Panattoni |
| Global Communication Manager | Rebecca Gordius |
| Director Gaming Communications | Sophie Orlando |
| Illustrator | Matt Taylor |
| Illustrator | Vals |
| Illustrator | Muti |
| Illustrator | Alina Bohoru |
| Illustrator | Sam Rodriguez |
| Illustrator | Fernando Nunes |
| Illustrator | Nils Baumann |
| Illustrator | Artcommando |
| Geschäftsführender Teilhaber | Lars Holling |
| Fotograf | Bernd Westphal |
| Post-Produktion | Pop Postproduction |
| Tonstudio | DamienDamien |
| Produktionsfirma | FIJAK |
| Sound Modules & Conversion Controller Company | LOETRONIC |
| Printing Company | Heyne-Druck |
| Verpackungsherstellung | DasProduktionsbüro |
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