| Titel | Dyslexia Unetided |
| Agentur | Serviceplan Group |
| Kampagne | Dyslexia Unetided |
| Werbende | Gruner + Jahr AG & Co |
| Marke | Stern.de |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2021 |
| Geschäftsbereich | Online-News, -Medien, -Informationen |
| Story | 1 in 5 peple is dislexic. however, thy are often viewed les intelligent based on inabilletyto spell properly. this is despite there beeing sucsessful wrigthers CEOs and nobel oriats. In the mainstreem media dislexia is usualy etided out.Dislexia Unetided is an inishative to make dislexia more visable. lanched by me, Kai West Schlosser, an artdirector living with dislexia.on dislexia awarnesday 2021 germanys leading magazine stern publisged an artikle full of spelling errors for the fist time in its 70 years. my storry, my perspective, unetided. Starting with print and digital, my story was on TV and podcast.- Top article online on stern 4 days in a row.- 37+ Milion contacts- 500+ mesiges form suporters – dislexics and non dislexics alike- nominated for the Axel Springer jurnalistic yung talent awardThe overwelming response led to a websigth – Dislexia-Unetided.org — where peple culd lern more and join the campanje. |
| Medientyp | Case Study |
| Länge | |
| Direktor Fotografie | Felix Tonnat |
| Cutter | Susanne Baller |
| Executive Creative Director | Franz Röppischer |
| Executive Creative Director | Lorenz Langgartner |
| Developer | Inês Ayer |
| Global Chief Creative Officer | Alex Schill |
| Senior Copywriter | Alessia Coschignano |
| Author / Art Director | Kai West Schlosser |
| Director & Motion Designer | Dennis Fritz |
| Editor-in-Chief | Anna-Beeke Gretemeier |
| Editor-in-Chief | Florian Gless |
| Produktionsfirma | WE WILL SEE |
| Intern Art | Camille Nizet |
| Intern Art | Tanvi Phalak |
| Intern Copy | Sanjeeta Saha |
| Junior Art Director | Mirjam-Olga Strzata |
| Junior Art Director | Rohil Borole |
| Junior Copywriter | Shruthi Subramanian |
| Managing Designer | Andreas Nyland |
| Press officer | Sabine Grüngreiff |
| Visual Operator | Axel Groot |
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