Isuzu Diesel - "Mission Impossible"

Saatchi & Saatchi

Saatchi & Saatchi Dubai, Vereinigte Arabische Emirate

4129

Marke: Isuzu Diesel
Länder: Vereinigte Arabische Emirate

Werbende: Isuzu Motors Limited

Titel	Mission Impossible
Agentur	Saatchi & Saatchi
Kampagne	Power
Werbende	Isuzu Motors Limited
Marke	Isuzu Diesel
Datum der ersten Ausstrahlung/Veröffentlichung	2016 / 9
Geschäftsbereich	Autos
Slogan	Diesel doesn't explode
Philosophie	Through the campaign conceived by Saatchi & Saatchi Dubai, Isuzu looked to engage with a new generation of Isuzu Diesel owners, namely targeting young males across Saudi Arabia. While historically Isuzu Diesel has a strong hi story in Saudi Arabia - supplying many industries and businesses - the vehicle is generally associated with construction, farming and manufacturing, not as a personal vehicle for young men.By capitalising on recent economic and fuel price changes, as well as environmental concerns amongst the target audience, the series of 10 films was created with each one highlighting a core benefit of diesel fuel; from environmental, perception todurability of the vehicle.Piyapong Tannaphai, Senior Manager of Isuzu Motors International Operations commented on the campaign, “We have a long and respected heritage in Saudi Arabia and this campaign helped us to reach out to a new generation of future Isuzu Diesel car owners”.The campaign ran for two months across social media, with the audience then voting on the ‘next challenge’ for the Isuzu Diesel which will make up the final tenth film
Medientyp	Fernsehen & Kino
Länge	16 seconds
Executive Creative Director	Richard Copping
Creative Director	Raja Rizkallah
Creative Director	Ionut Cojocaru
Creative Director	Jeton Morina
Creative Director	Tala Ali
Creative Director	Andy Daniluc
Creative Director	Milad Issa
Social Media Manager	Ghida Arnaout
Etatdirektor	Nihal Salim
Produktionsmanager	Jackie Angel
Produktionsfirma	Action Films