Connect Unlimited - "The Al Mouwalled's"

TBWA\RAAD

TBWA\RAAD Dubai, Vereinigte Arabische Emirate

Awards

4871

Marke: Connect Unlimited
Länder: Vereinigte Arabische Emirate

Werbende: Connect

Titel	The Al Mouwalled's
Agentur	TBWA\RAAD
Kampagne	The Abou Khalaf's
Werbende	Connect
Marke	Connect Unlimited
Datum der ersten Ausstrahlung/Veröffentlichung	2019
Geschäftsbereich	Telekommunikation
Philosophie	The Abou Khalaf's get ready for a family portrait picture, as we slowly discover they are a huge family with 15 kids. Lebanese urbanites often joke about their rural cousins having larger families because they have little else to do but procreate. And the facts support that, since according to the National Center for Statistics, access to the internet is one of the major contributing factors to the growing gap between rural and urban birth rates in Lebanon. Women living in big cities average 2.1 children, while those living in more remote areas are double the national average. Since Connect is the country’s leading wireless broadband provider, we wanted to bring this insight to life with a pinch of local humor and within an irreverent, documentary-like format. We’ve also played with the family names on each layout: “Al Mouwalled” (The Generator) and “Abou Khalaf” (Father Of All Successors), both hint at an inexhaustible capacity to have children.
Medientyp	Presse & Publikationen
Länge	46 seconds
Chief Creative Officer	Walid Kanaan
Executive Creative Director	Fouad Abdel Malak
Executive Creative Director	Manuel Bordé
Art Director \ ACD	Oswaldo Sa
Texter	Leonardo Konjedic
Art Director	Pedro Velasquez
Agency Producer	Randa Halal
Produktionsleitung	Rouba Asmar
Creative Services Managers	Hazem Atieh
Creative Services Managers	Ezzat Habra
Corporate Communications Director	Romy Abdelnour
Director	Jad Eid
DOP	Zaven Barsoumian
Executive producer	Joyce Hadife
Grading	Bilal Hibri
Cutter	Margot Chedid
Audio	Harry Hedeshian
Locations	Picture House
Fotograf	Fouad Abdel Malak