Pedro Velasquez
Senior Art Director at TBWA at TBWA Raad
Dubai, Vereinigte Arabische Emirate
TitelTwo Naples
Agentur
Kampagne The World is Tricky
Werbende Mashreq Bank
Marke Mashreq Bank
Datum der ersten Ausstrahlung/Veröffentlichung 2020 / 2
Geschäftsbereich Bank Services, Börsenmakler
Slogan In case your luggage goes to the wrong one
Story Lost luggage is the last thing a traveler wants to experience and with so many documents at hand, it’s easy for passengers to forget about baggage loss insurance.

Based on the insight that many of the most visited destinations have homonymous cities somewhere else on earth, Mashreq Bank took this opportunity to promote an often-disregarded credit card benefit: Baggage loss insurance. Because if the world can be confusing for us, it could also be tricky for our luggage.
Medientyp Presse & Publikationen
Kreation / Art Direction
Creative / Copywriter
Kreation / Art Direction
Executive Creative Director
Executive Creative Director
Chief Creative Officer

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