Titel | Two Paris |
Agentur | TBWA\RAAD |
Kampagne | The World is Tricky |
Werbende | Mashreq Bank |
Marke | Mashreq Bank |
Datum der ersten Ausstrahlung/Veröffentlichung | 2020 / 2 |
Geschäftsbereich | Bank Services, Börsenmakler |
Slogan | In case your luggage goes to the wrong one |
Story | Lost luggage is the last thing a traveler wants to experience and with so many documents at hand, it’s easy for passengers to forget about baggage loss insurance. Based on the insight that many of the most visited destinations have homonymous cities somewhere else on earth, Mashreq Bank took this opportunity to promote an often-disregarded credit card benefit: Baggage loss insurance. Because if the world can be confusing for us, it could also be tricky for our luggage. |
Medientyp | Presse & Publikationen |
Kreation / Art Direction | Pedro Velasquez |
Creative / Copywriter | Leonardo Konjedic |
Kreation / Art Direction | Oswaldo Sa |
Executive Creative Director | Bruno Bomediano |
Executive Creative Director | Manuel Bordé |
Chief Creative Officer | Walid Kanaan |