Matt Biespiel

Matt is the worldwide lead on developing the McDonald's brand. This work includes marshaling the organization’s resources to foster a stronger brand while driving demand among the 70 million guests that enjoy meals at McDonald’s every day. In this capacity, Matt leads a global team that are responsible for overseeing brand governance and standards, steering the thinking behind the iconic i’m lovin’ it advertising campaign, developing and deploying the graphic design narrative of McDonald’s packaging. His extended team includes three of the world’s most influential and awarded agencies: DDB, Leo Burnett, OMD, TBWA. He's created a "culture of creativity" resulting in McDonald's being one of the world's most effective advertised brands and honored by Cannes Lions as the 2014 Creative Marketer of the Year. Recently, he spearheaded imlovinit24: one of the most ambitious campaigns in the brand's storied history.

If you watched the 2002 US Olympic Team march into the Olympic Stadium, then you saw the culmination of my work to better connect American Olympians with young consumers by branding the US Olympic Team with fashion forward apparel from Roots -- featuring the must-have item from the Olympic Games -- the beret.

Before there was "Priceless" there was Visa. It's everywhere you want to be. I was a central player in managing the longest running, most effective and most highly awarded advertising campaign in the history of credit card marketing. Also helped write the playbook on the showpiece in sports marketing: Visa's long-time partnership with the Olympic Movement.

Led brand team on Chevron that created the enduring campaign: Chevron. SimplySmarter.

Account manager leading a variety of integrated marketing campaigns for multi-national and national corporations including: Compaq Computer Corporation, LTV, Enron, Metropolitan Transit Authority