Appointed MD of Porter Novelli in June 2014. Fenella is an integrated comms expert with over 18 years of cross-practice experience. Fenella is a consumer and corporate comms hybrid with a proven track record in delivering for clients. At Porter Novelli, Fenella is responsible for strategic direction and operational accountability across key clients. Prior to PN, Fenella was a cross-practice Board Director at Freuds. Here she led the Asda business for three years reporting into Matthew Freud, when the account was one of the most multi-faceted pieces of business in the UK. Between PN, Freuds and Weber Shandwick, Fenella has worked closely with high profile consumer facing businesses including Mars, PepsiCo, Vodafone, Bupa, Unilever, ExxonMobil, HP and BT and has campaigned with the Department of Health on their Change4Life programme.