CEO & founder of INOVNATION at Shareholder & Member of the Board of BAC-Briggs Automotive Company

São Paulo SP, Brasilien

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Petrobras - "Petrobras Environmental Awareness Campaign"

Momentum Worldwide

Momentum Worldwide São Paul, Brasilien

4964

Marke: Petrobras
Länder: Brasilien

Werbende: Petrobras

Titel	Petrobras Environmental Awareness Campaign
Titel (Originalsprache)	Fofuchos Petrobras
Agentur	Momentum Worldwide
Kampagne	Petrobras Environmental Awareness Campaign
Werbende	Petrobras
Marke	Petrobras
Posted	Dezember 2005
Produkt	Corporate
Geschäftsbereich	Energieerzeugung, Rohstoffe und Mineralien
Story	Internal campaign, using "beanie babies" / stuffed cartoon characters, to raise awareness in employees children about how much Petrobras has invested in the environment. The positive publicity, it was hoped, would indirectly influence and increase promotional purchases within the BR ranks.
Story (Originalsprache)	Os objetivos da promoção são aproximar o público infantil e seus pais da Petrobrás e dos postos BR, gerar Awareness no público sobre os investimentos da Petrobras em meio ambiente e alavancar o ticket médio de abastecimento nos postos BR.
Ergebnis	Simple mechanics were used to stimulate consumer participation. Promotional materials with both visibility and impact targeted employees' children, serving as an an additional reason for parents to participate in the internal promotion.
Ergebnis (Originalsprache)	A estratégia foi utilizar mecânica simples para estimular a participação do consumidor; marcar presença com materiais promocionais de impacto e visibilidade, dando destaque à promoção nos postos BR e oferecer atrativo diferenciado como fator decisivo diante da concorrência.
Medientyp	Werbematerial
Executive Creative Director	Reginaldo Ferrante
Creative Director	Salvador Ponce
Executive Creative Director	Mario Nascimento
Creative Director	Alexandre Gama
Etatdirektor	Aniella Sharp
Account Executive	Katia Dreyer
Agency Producer	Luiz Nunes
Texter	Dov Zylberman