Solomon Osafile
Deputy Creative Director at Noah's Ark Communications
Lagos, Nigeria
TitelBrown skin girl
Agentur
Kampagne Cancer Doesn't Know
Werbende Airtel Nigeria
Marke Airtel Nigeria
PostedJuli 2020
Geschäftsbereich Informations-/Hilfevereinigung über der Krankheit
Story Often times, Nigerians believe that certain things like cancer are not their ‘portion’ as a result of their status whether it is religion, financial or social. These creatives debunk this mentality by reminding the audience that unlike us-humans, Cancer has no regard for authority and status. To drive the message forward, we made use of relatable ad popular slangs that we often use to refer to ourselves when we consider ourselves worthy of said status.
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